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isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~isPartOf:"Routledge studies in management, organizations and society"
~isPartOf:"Tourism management : research, policies, practice"
~subject:"Advertising"
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Journal of advertising : official publication of the American Academy of Advertising
Routledge studies in management, organizations and society
Tourism management : research, policies, practice
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Discourse, communication and the enterprise : genres and trends : [a selection of papers originally presented at the Fifth Conference on Discourse, Communication and the Enterprise (DICOEN V) held in Milan in September 2009]
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International journal of retail & distribution management
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Meaning matters : polysemy in advertising
Puntoni, Stefano
;
Schroeder, Jonathan E.
;
Ritson, Mark
- In:
Journal of advertising : official publication of the …
39
(
2010
)
2
,
pp. 51-64
Persistent link: https://www.econbiz.de/10003986806
Saved in:
2
Advertising consumer culture in 1930s Shanghai : globalization and localization in yuefenpai
Zhao, Xin
;
Belk, Russell W.
- In:
Journal of advertising : official publication of the …
37
(
2008
)
2
,
pp. 45-56
Persistent link: https://www.econbiz.de/10003732317
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