//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~isPartOf:"Springer Gabler Research"
~person:"Rosengren, Sara"
~subject:"Psychology of advertising"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Advertising"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Psychology of advertising
Advertising
6
Werbung
6
Advertising effects
4
Consumer behaviour
4
Konsumentenverhalten
4
Werbewirkung
4
Content analysis
2
Definition
2
Inhaltsanalyse
2
Brand
1
Brand equity
1
Brand image
1
Brand management
1
Communication
1
Creativity
1
Kommunikation
1
Kreativität
1
Markenartikel
1
Markenführung
1
Markenimage
1
Markenwert
1
OECD countries
1
OECD-Staaten
1
Public relations
1
Werbepsychologie
1
Öffentlichkeitsarbeit
1
more ...
less ...
Type of publication
All
Book / Working Paper
1
Type of publication (narrower categories)
All
Collection of articles of several authors
1
Conference proceedings
1
Konferenzschrift
1
Sammelwerk
1
Language
All
English
1
Author
All
Rosengren, Sara
Ashley, Christy
1
Baek, Tae Hyun
1
Chang, Chingching
1
Choi, Yung Kyun
1
Delbaere, Marjorie
1
Derbaix, Christian
1
Eisend, Martin
1
Hooge, Ilona E. de
1
Kardes, Frank R.
1
Kim, Yeonshin
1
Leonard, Hillary A.
1
Marko, Bernhard
1
Mau, Gunnar
1
McQuarrie, Edward F.
1
McQuitty, Shaun
1
Nelson, Michelle R.
1
Oh, Sangdo
1
Phillips, Barbara J.
1
Plagemann, Julia
1
Poncin, Ingrid
1
Price, Linda L.
1
Puntoni, Stefano
1
Ringold, Debra Jones
1
Sautter, Elise Pookie
1
Schramm-Klein, Hanna
1
Sollwedel, Julia
1
Steffen, Celina
1
Sundar, Aparna
1
Taute, Harry A.
1
Thomas, Tandy Chalmers
1
Trump, Rebecca K.
1
Vargas, Patrick T.
1
Verbeke, Willem J. M. I.
1
Waiguny, Martin K. J.
1
Wright, Scott A.
1
Yoon, Gunwoo
1
Yoon, Sukki
1
more ...
less ...
Institution
All
European Advertising Academy
1
ICORIA <11, 2012, Stockholm>
1
Published in...
All
Journal of advertising : official publication of the American Academy of Advertising
Springer Gabler Research
Advances in advertising research
1
Advertising in new formats and media : current research and implications for marketers
1
EAA Series
1
SpringerLink / Bücher
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
Relevance
Date (newest first)
Date (oldest first)
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
Rosengren, Sara
(
ed.
)
-
2013
Persistent link: https://www.econbiz.de/10009769351
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->