//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~isPartOf:"Young consumers : insight and ideas for responsible marketers"
~subject:"Advertising"
~subject:"Bibliometrie"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Advertising"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Advertising
Bibliometrie
Werbung
205
Advertising effects
128
Werbewirkung
128
Consumer behaviour
48
Konsumentenverhalten
48
Target group
40
Zielgruppe
40
Children
37
Kinder
37
USA
26
United States
26
Jugendliche
17
Youth
17
Computerspiel
16
Video game
16
Creativity
14
Forschung
14
Internet marketing
14
Kreativität
14
Online-Marketing
14
Psychology of advertising
14
Research
14
Werbepsychologie
14
Brand image
11
Markenimage
11
Social Web
11
Social web
11
Perception
9
Wahrnehmung
9
China
8
Brand management
7
Empirical method
7
Empirische Methode
7
Markenführung
7
Advertising industry
6
Bibliometrics
6
Emotion
6
Gender
6
more ...
less ...
Online availability
All
Undetermined
82
Free
1
Type of publication
All
Article
197
Book / Working Paper
9
Type of publication (narrower categories)
All
Article in journal
206
Aufsatz in Zeitschrift
206
Collection of articles of several authors
9
Sammelwerk
9
Language
All
English
206
Author
All
Eisend, Martin
8
Chang, Chingching
6
Dahlén, Micael
6
Rosengren, Sara
5
Kees, Jeremy
4
Nelson, Michelle R.
4
Puntoni, Stefano
4
Sheehan, Kim Bartel
4
Yoon, Sukki
4
Ashley, Christy
3
Berry, Christopher
3
Burton, Scot
3
Carlson, Les
3
Chan, Kara
3
Choi, Yung Kyun
3
Ford, John B.
3
Franke, George R.
3
Huh, Jisu
3
Laczniak, Russell N.
3
Ng, Yu Leung
3
Pelsmacker, Patrick de
3
Sasser, Sheila L.
3
Stafford, Marla Royne
3
An, Soontae
2
Baek, Tae Hyun
2
Belk, Russell W.
2
Buijzen, Moniek
2
Capella, Michael L.
2
De Jans, Steffi
2
Evans, Nathaniel J.
2
Faber, Ronald J.
2
Furnham, Adrian
2
Hoy, Mariea Grubbs
2
Hudders, Liselot
2
Koslow, Scott
2
Leigh, James H.
2
Li, Hairong
2
Malthouse, Edward C.
2
McQuarrie, Edward F.
2
Muehling, Darrel D.
2
more ...
less ...
Published in...
All
Journal of advertising : official publication of the American Academy of Advertising
Young consumers : insight and ideas for responsible marketers
Journal of advertising research
203
International journal of advertising : the review of marketing communications
192
International journal of advertising : the quarterly review of marketing communications
183
Journal of business research : JBR
165
Journal of advertising
157
Journal of marketing communications
147
Journal of promotion management : JPM
82
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
82
Journal of historical research in marketing
71
Management science : journal of the Institute for Operations Research and the Management Sciences
67
European journal of marketing : EJM
64
Journal of promotion management : innovations in planning and applied research
64
European journal of operational research : EJOR
63
Journal of retailing and consumer services
62
International journal of internet marketing and advertising : IJIMA
54
NBER working paper series
54
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
53
Psychology & marketing
53
International journal of industrial organization
52
Journal of current issues and research in advertising : JCIRA
51
Health marketing quarterly
49
Journal of current issues and research in advertising
45
Journal of marketing research : JMR
45
NBER Working Paper
45
SpringerLink / Bücher
43
Journal of marketing
41
Working paper / National Bureau of Economic Research, Inc.
41
Journal of business ethics : JOBE
36
Marketing letters : a journal of research in marketing
35
Journal of global marketing
33
Advertising theory
31
Journal of consumer research : JCR ; an interdisciplinary bimonthly
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
30
Marketing : ZFP ; journal of research and management
29
Economics letters
28
CESifo working papers
27
Journal of international consumer marketing
27
Applied economics
25
more ...
less ...
Source
All
ECONIS (ZBW)
206
Showing
1
-
10
of
206
Sort
Relevance
Date (newest first)
Date (oldest first)
1
"Tag a person who loves candy" : sociocultural approach to unhealthy food marketing to adolescents in social media
Sutinen, Ulla-Maija
;
Luukkonen, Roosa
;
Närvänen, Elina
- In:
Young consumers : insight and ideas for responsible …
25
(
2024
)
2
,
pp. 211-225
Persistent link: https://www.econbiz.de/10014511550
Saved in:
2
A qualitative approach to unravel young children's advertising literacy for YouTube advertising : in-depth interviews with children and their parents
Loose, Femke
;
Hudders, Liselot
;
De Jans, Steffi
; …
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
1
,
pp. 74-94
Persistent link: https://www.econbiz.de/10014246038
Saved in:
3
Using marketing frameworks to predict the effects of e-cigarette commercials on youth
Pike, James Russell
;
Miller, Stephen
;
Cappelli, Christopher
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
2
,
pp. 149-164
Persistent link: https://www.econbiz.de/10014302255
Saved in:
4
Picturing food : the visual style of teen-targeted food marketing
Ellison, Kirsten
;
Truman, Emily
;
Elliott, Charlene
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
3
,
pp. 352-366
Persistent link: https://www.econbiz.de/10014302696
Saved in:
5
Generation Z's response to the virtual reality advertising in China
Yu, Bin
;
Fan, Fei
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
3
,
pp. 367-377
Persistent link: https://www.econbiz.de/10014302729
Saved in:
6
The changing portrayal of children in Indian advertisements : a comparative study of the three decades
Choudhary, Sharuti
;
Roy, Subhadip
- In:
Young consumers : insight and ideas for responsible …
23
(
2022
)
4
,
pp. 570-586
Persistent link: https://www.econbiz.de/10013454855
Saved in:
7
Parents' literacy on mobile advertising aimed at children : a cross-cultural approach
Robayo-Pinzon, Oscar
;
Rojas-Berrio, Sandra
; …
- In:
Young consumers : insight and ideas for responsible …
23
(
2022
)
2
,
pp. 255-281
Persistent link: https://www.econbiz.de/10013367880
Saved in:
8
Do pop-up ads in online videogames influence children’s inspired-to behavior?
Abbasi, Amir Zaib
;
Rehman, Umair
;
Ding Hooi Ting
; …
- In:
Young consumers : insight and ideas for responsible …
23
(
2022
)
3
,
pp. 362-381
Persistent link: https://www.econbiz.de/10013367898
Saved in:
9
Special issue: children and advertising
Nelson, Michelle R.
(
ed.
)
-
2018
Persistent link: https://www.econbiz.de/10012004032
Saved in:
10
Research on children and advertising then and now : challenges and opportunities for future research
Nelson, Michelle R.
- In:
Journal of advertising : official publication of the …
47
(
2018
)
4
,
pp. 301-308
Persistent link: https://www.econbiz.de/10012004034
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->