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isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~person:"Bagozzi, Richard P."
~person:"Bettman, James R."
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Search: subject_exact:"Konsumentenverhalten"
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Advertising
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Consumer behaviour
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Konsumentenverhalten
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Celebrity-Werbung
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Bagozzi, Richard P.
Bettman, James R.
Dahlén, Micael
4
Muehling, Darrel D.
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3
Eisend, Martin
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Journal of advertising : official publication of the American Academy of Advertising
Legends in consumer behavior
7
Journal of marketing research : JMR
6
Journal of the Academy of Marketing Science
5
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
4
Psychology & marketing
4
Handbook of brand relationships
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
The why of consumption : contemporary perspectives on consumer motives, goals and desires
3
Betriebswirtschaftliche Diskussionsbeiträge
2
Journal of business research : JBR
2
Journal of retailing
2
Journal of service research
2
Marketing : journal of research and management
2
Marketing letters : a journal of research in marketing
2
Routledge companions in business, management and accounting
2
The Routledge companion to identity and consumption
2
AMS review : official publication of the Academy of Marketing Science
1
Addison-Wesley advances in marketing series
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
British journal of management
1
Cogent business & management
1
Digital marketing : global strategies from the world's leading experts
1
European journal of marketing : EJM
1
Handbook of consumer psychology
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business ethics : JOBE
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of international consumer marketing
1
Journal of international marketing
1
Journal of marketing
1
Journal of marketing theory and practice : JMTP
1
Journal of nonprofit & public sector marketing
1
Journal of retailing and consumer services
1
Journal of world business : JWB
1
Konsumentenforschung : gewidmet Werner Kroeber-Riel zum 60. Geburtstag
1
Management decision : MD
1
Management information systems : mis quarterly
1
Management international review : MIR ; journal of international business
1
Management international review : mir ; journal of international business
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ECONIS (ZBW)
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Social consumer neuroscience : neurophysiological measures of advertising effectiveness in a social context
Pozharliev, Rumen
;
Verbeke, Willem J. M. I.
;
Bagozzi, …
- In:
Journal of advertising : official publication of the …
46
(
2017
)
3
,
pp. 351-362
Persistent link: https://www.econbiz.de/10011744280
Saved in:
2
Connecting with celebrities : how consumers appropriate celebrity meanings for a sense of belonging
Escalas, Jennifer Edson
;
Bettman, James R.
- In:
Journal of advertising : official publication of the …
46
(
2017
)
2
,
pp. 297-308
Persistent link: https://www.econbiz.de/10011705767
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