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isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~person:"Eisend, Martin"
~person:"Taylor, Charles Raymond"
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Consumer behaviour
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Eisend, Martin
Taylor, Charles Raymond
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Journal of advertising : official publication of the American Academy of Advertising
Journal of business research : JBR
5
Journal of international marketing
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Advances in international marketing
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International journal of advertising : the quarterly review of marketing communications
4
International journal of advertising : the review of marketing communications
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Journal of advertising
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European Advertising Academy
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Journal of current issues and research in advertising
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Journal of current issues and research in advertising : JCIRA
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Marketing : ZFP ; journal of research and management
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Advances in international marketing 1474-7979 v. 18
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Digital advertising : theory and research
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of advertising research
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Journal of business ethics : JOBE
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Journal of consumer behaviour
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Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of marketing
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Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
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ECONIS (ZBW)
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1
The third-person effect in advertising : a meta-analysis
Eisend, Martin
- In:
Journal of advertising : official publication of the …
46
(
2017
)
3
,
pp. 377-394
Persistent link: https://www.econbiz.de/10011744290
Saved in:
2
Looking beyond first-person effects (FPEs) in the influence of scarcity appeals in advertising : a replication and extension of Eisend (2008)
Sharma, Piyush
;
Roy, Rajat
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 78-84
Persistent link: https://www.econbiz.de/10011453871
Saved in:
3
Comment : advertising, communication, and brands
Eisend, Martin
- In:
Journal of advertising : official publication of the …
45
(
2016
)
3
,
pp. 353-355
Persistent link: https://www.econbiz.de/10011591609
Saved in:
4
Are banner advertisements in online games effective?
Yeu, Minsun
;
Yoon, Hee-sook
;
Taylor, Charles Raymond
; …
- In:
Journal of advertising : official publication of the …
42
(
2013
)
2/3
,
pp. 241-250
Persistent link: https://www.econbiz.de/10009778515
Saved in:
5
The role of geography of self in "filling in" brand personality traits : consumer inference of unobservable attributes
Puzakova, Marina
;
Kwak, Hyokjin
;
Taylor, Charles Raymond
- In:
Journal of advertising : official publication of the …
42
(
2013
)
1
,
pp. 16-29
Persistent link: https://www.econbiz.de/10009738749
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