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isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~person:"Eisend, Martin"
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Consumer behaviour
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Eisend, Martin
Dahlén, Micael
4
Muehling, Darrel D.
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Chang, Chingching
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Dens, Nathalie
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Journal of advertising : official publication of the American Academy of Advertising
Journal of advertising
4
Journal of international marketing
4
International journal of advertising : the quarterly review of marketing communications
3
Psychology & marketing
3
Diskussionsbeiträge des Fachbereichs Wirtschaftswissenschaft der Freien Universität Berlin
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European Advertising Academy
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Journal of current issues and research in advertising : JCIRA
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Journal of the Academy of Marketing Science
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Marketing : ZFP ; journal of research and management
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Marketing letters : a journal of research in marketing
2
Advances in advertising research
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Diskussionsbeiträge des Fachbereichs Wirtschaftswissenschaft der Freien Universität Berlin / Betriebswirtschaftliche Reihe
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International journal of advertising : the review of marketing communications
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of business ethics : JOBE
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of marketing
1
Journal of public policy & marketing
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Journal of retailing
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Research
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Springer eBook Collection
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The third-person effect in advertising : a meta-analysis
Eisend, Martin
- In:
Journal of advertising : official publication of the …
46
(
2017
)
3
,
pp. 377-394
Persistent link: https://www.econbiz.de/10011744290
Saved in:
2
Looking beyond first-person effects (FPEs) in the influence of scarcity appeals in advertising : a replication and extension of Eisend (2008)
Sharma, Piyush
;
Roy, Rajat
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 78-84
Persistent link: https://www.econbiz.de/10011453871
Saved in:
3
Comment : advertising, communication, and brands
Eisend, Martin
- In:
Journal of advertising : official publication of the …
45
(
2016
)
3
,
pp. 353-355
Persistent link: https://www.econbiz.de/10011591609
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