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isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~person:"Netemeyer, Richard G."
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Brand image
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Consumer attitudes
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Defending brands : effects of alignment of spokescharacter personality traits and corporate transgressions on brand trust and attitudes
Folse, Judith Anne Garretson
;
Burton, Scot
;
Netemeyer, …
- In:
Journal of advertising : official publication of the …
42
(
2013
)
4
,
pp. 331-342
Persistent link: https://www.econbiz.de/10010230063
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