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isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~person:"Yoon, Hye Jin"
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Consumer behaviour
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Konsumentenverhalten
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Collectivism
1
Gesundheitsmarketing
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Health care marketing
1
Humor
1
Kollektivismus
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Psychology of advertising
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Savings
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Yoon, Hye Jin
Dahlén, Micael
4
Muehling, Darrel D.
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Chang, Chingching
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Baek, Tae Hyun
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Journal of advertising : official publication of the American Academy of Advertising
International journal of advertising : the review of marketing communications
4
International journal of advertising : the quarterly review of marketing communications
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of business research : JBR
1
Journal of marketing communications
1
Journal of promotion management : JPM
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Journal of social marketing : JSOCM
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Kelley School of Business Research Paper
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ECONIS (ZBW)
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Saving behavior messaging : gain/loss framing, self/family orientations, and individual differences in collectivism
Yoon, Hye Jin
;
La Ferle, Carrie
- In:
Journal of advertising : official publication of the …
47
(
2018
)
2
,
pp. 146-160
Persistent link: https://www.econbiz.de/10011876103
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2
Humor effects in shame-inducing health issue advertising : the moderating effects of fear of negative evaluation
Yoon, Hye Jin
- In:
Journal of advertising : official publication of the …
44
(
2015
)
2
,
pp. 126-139
Persistent link: https://www.econbiz.de/10011292325
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