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isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~subject:"Celebrity-Werbung"
~subject:"Rauchen"
~subject:"Werbewirkung"
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D'Rozario, Denver
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Journal of advertising : official publication of the American Academy of Advertising
Journal of marketing communications
4
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
4
Journal of health economics
3
Southern economic journal
3
Health marketing quarterly
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International journal of advertising : the review of marketing communications
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Journal of promotion management : JPM
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Review of industrial organization : RIO
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Schriftenreihe zur Glücksspielforschung
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AEM research bulletin
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American journal of agricultural economics
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Applied economics letters
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Arbeitspapier / Institut für Marketing, Universität Mannheim
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Australian journal of management
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Breaking new ground in theory and practice
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Contemporary economic policy : a journal of Western Economic Association International
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Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Die ökonomische Analyse des Rechts : Entwicklung und Perspektive einer interdisziplinären Wissenschaft ; Festschrift für Michael Adams
1
Discussion paper / Centre for Economic Policy Research
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Discussion paper / Department of Economics, University of Canterbury
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Discussion paper series / IZA
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Economics letters
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Empirical economics : a journal of the Institute for Advanced Studies, Vienna, Austria
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European journal of law and economics
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Freiburger betriebswirtschaftliche Diskussionsbeiträge
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Gabler-Edition Wissenschaft / Ökonomische Analyse des Rechts
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Göttinger Handelswissenschaftliche Schriften e.V. : GHS
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IZA Discussion Paper
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International journal of consumer studies
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International journal of internet marketing and advertising : IJIMA
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International review of law and economics
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Inventi impact: retailing & consumer services
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Journal of business ethics : JOBE
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Journal of business research : JBR
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Journal of international consumer marketing
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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Journal of marketing
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Journal of marketing research
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The use of dead celebrities in advertising and marketing : balancing interests in the right of publicity
Petty, Ross D.
;
D'Rozario, Denver
- In:
Journal of advertising : official publication of the …
38
(
2009
)
4
,
pp. 37-49
Persistent link: https://www.econbiz.de/10003931115
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2
Positive mood and susceptibility to false advertising
LaTour, Kathryn A.
;
LaTour, Michael S.
- In:
Journal of advertising : official publication of the …
38
(
2009
)
3
,
pp. 127-142
Persistent link: https://www.econbiz.de/10003892037
Saved in:
3
The effect of cigarette advertising bans on consumption : a meta-analysis
Capella, Michael L.
;
Taylor, Charles Raymond
;
Webster, …
- In:
Journal of advertising : official publication of the …
37
(
2008
)
2
,
pp. 7-18
Persistent link: https://www.econbiz.de/10003732268
Saved in:
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