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isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~subject:"Zahlungsbereitschaftsanalyse"
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Zahlungsbereitschaftsanalyse
Consumer attitudes
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Journal of advertising : official publication of the American Academy of Advertising
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
Asian Academy of Management journal : AAMJ
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Corporate Governance, Sustainability, and Information Systems in the Aviation Sector, Volume I
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Harnessing the power of social media and web analytics
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International journal of Indian culture and business management
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Journal of air transport management
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Journal of business ethics : JOBE
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Journal of electronic commerce research : JECR
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Journal of food products marketing
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Journal of hospitality and tourism insights
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Journal of marketing theory and practice
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Scandinavian journal of hospitality and tourism
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Schriften des Lehrstuhls für Energiewirtschaft, TU Dresden
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The empirical economics letters : a monthly international journal of economics
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Defending brands : effects of alignment of spokescharacter personality traits and corporate transgressions on brand trust and attitudes
Folse, Judith Anne Garretson
;
Burton, Scot
;
Netemeyer, …
- In:
Journal of advertising : official publication of the …
42
(
2013
)
4
,
pp. 331-342
Persistent link: https://www.econbiz.de/10010230063
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