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isPartOf:"Journal of advertising research"
~accessRights:"restricted"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of travel research : a quarterly publication of the Travel and Tourism Research Association"
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Search: subject_exact:"Sports event"
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Sport event
26
Sportveranstaltung
26
Sportmarketing
13
Sports marketing
13
Consumer behaviour
11
Konsumentenverhalten
11
Sponsoring
8
Sponsorship
8
Big event
7
Football
7
Fußball
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Großveranstaltung
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Sport
7
Sports
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Advertising effects
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Werbewirkung
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Beziehungsmarketing
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Brand image
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Markenführung
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Professional sports
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Profisport
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Relationship marketing
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26
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Al Emadi, Ahmed
2
Diop, Abdoulaye
2
Grohs, Reinhard
2
Taylor, Charles Raymond
2
Abril Barrie, Carmen
1
Al-Ali Mustafa, S.
1
Alvarez, Isabel
1
Bee, Colleen
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Bek, David
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Boronczyk, Felix
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Buzeta, Cristian
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Fazal-e-Hasan, Syed
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Fritz, Gerald
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Journal of advertising research
International journal of advertising : the quarterly review of marketing communications
Journal of business research : JBR
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
Journal of sport management : the official journal of the North American Society of Sport Management
59
European Sport management quarterly : ESMQ
55
Journal of sports economics
45
Sport management review
39
International journal of sports marketing & sponsorship
28
International journal of sport management and marketing : IJSMM
27
Tourism management : research, policies, practice
27
International journal of sport finance
26
Sport marketing quarterly : preferred journal of the Sport Marketing Association
20
International journal of event and festival management
19
Sport, Business and Management : an international journal ; SBM
17
SpringerLink / Bücher
15
Tourism management perspectives : TMP
14
Event- und Impaktforschung
11
European journal of operational research : EJOR
10
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
10
Applied economics
9
Journal of travel and tourism marketing
9
Tourism economics : the business and finance of tourism and recreation
9
Applied economics letters
7
Asian economic policy review : AEPR
7
Springer eBook Collection
7
Journal of destination marketing & management
6
Research
6
A modern guide to sports economics
4
Discussion paper / Centre for Economic Policy Research
4
Edward Elgar E-Book Archive
4
International journal of contemporary hospitality management
4
Journal of hospitality marketing & management
4
Behavioural sports economics : a research companion
3
International review on public and non-profit marketing
3
Journal of economic psychology : research in economic psychology and behavioral economics
3
Journal of vacation marketing
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Managerial finance
3
Marketing intelligence & planning
3
Operations research letters
3
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ECONIS (ZBW)
26
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26
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1
The role of faraway fans in sporting event sponsorship : why sponsor patronage is stronger among fans who travel far to events
Scheinbaum, Angeline Close
;
Krishen, Anjala S.
;
Lacey, …
- In:
Journal of advertising research
62
(
2022
)
1
,
pp. 49-61
Persistent link: https://www.econbiz.de/10013186363
Saved in:
2
Sports fans and innovation : an analysis of football fans' satisfaction with video assistant refereeing through social identity and argumentative theories
Winand, Mathieu
;
Schneiders, Christopher
;
Merten, Sebastian
- In:
Journal of business research : JBR
136
(
2021
),
pp. 99-109
Persistent link: https://www.econbiz.de/10012663266
Saved in:
3
The path to game-day attendance runs through sports fan rituals
Fazal-e-Hasan, Syed
;
Neale, Larry
;
Sekhon, Harjit
; …
- In:
Journal of business research : JBR
137
(
2021
),
pp. 308-318
Persistent link: https://www.econbiz.de/10012665717
Saved in:
4
How business legacy influences organising body legitimacy in the delivery of mega events : the drift to myth at Rio 2016
Merendino, Alessandro
;
Bek, David
;
Timms, Jill
- In:
Journal of business research : JBR
129
(
2021
),
pp. 29-42
Persistent link: https://www.econbiz.de/10012509296
Saved in:
5
Introduction to special issue on sport marketing and sponsorship
Bee, Colleen
;
Dalakas, Vassilis
- In:
Journal of business research : JBR
124
(
2021
),
pp. 695-697
Persistent link: https://www.econbiz.de/10012494003
Saved in:
6
The impact of environmental CSR-linked sport sponsorship on attitude toward the sponsor depending on regulatory fit
Habitzreuter, Anna Mei
;
Koenigstorfer, Joerg
- In:
Journal of business research : JBR
124
(
2021
),
pp. 720-730
Persistent link: https://www.econbiz.de/10012494006
Saved in:
7
The company you keep : brand image transfer in concurrent event sponsorship
Boronczyk, Felix
;
Breuer, Christoph
- In:
Journal of business research : JBR
124
(
2021
),
pp. 739-747
Persistent link: https://www.econbiz.de/10012494013
Saved in:
8
The impact of name and shame disclosure strategies on sponsor and ambusher brand attitude
Wolfsteiner, Elisabeth
;
Grohs, Reinhard
;
Reisinger, Heribert
- In:
Journal of business research : JBR
124
(
2021
),
pp. 770-779
Persistent link: https://www.econbiz.de/10012494019
Saved in:
9
Determinants of football TV audience : the straight and ancillary effects of the presence of the local team on the FIFA world cup
Uribe, Rodrigo
;
Buzeta, Cristian
;
Manzur, Enrique
; …
- In:
Journal of business research : JBR
127
(
2021
),
pp. 454-463
Persistent link: https://www.econbiz.de/10012494428
Saved in:
10
Team identification, discrete emotions, satisfaction, and event attachment : a social identity perspective
Prayag, Girish
;
Mills, Hamish
;
Lee, Craig
;
Soscia, Isabella
- In:
Journal of business research : JBR
112
(
2020
),
pp. 373-384
Persistent link: https://www.econbiz.de/10012230614
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