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isPartOf:"Journal of advertising research"
~accessRights:"restricted"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Journal of travel research : a quarterly publication of the Travel and Tourism Research Association"
~subject:"Sports marketing"
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Sports marketing
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Boutsouki, Christina
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Grohs, Reinhard
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Journal of advertising research
International journal of advertising : the quarterly review of marketing communications
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
Journal of sport management : the official journal of the North American Society of Sport Management
21
European Sport management quarterly : ESMQ
20
International journal of sports marketing & sponsorship
19
Sport marketing quarterly : preferred journal of the Sport Marketing Association
17
Sport management review
15
International journal of sport management and marketing : IJSMM
12
Journal of business research : JBR
11
Sport, Business and Management : an international journal ; SBM
9
International journal of sport finance
8
Journal of sports economics
5
International journal of event and festival management
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
Tourism management perspectives : TMP
3
European journal of operational research : EJOR
2
International journal of advertising : the review of marketing communications
2
Journal of travel and tourism marketing
2
Journal of vacation marketing : an international journal
2
Routledge international handbooks
2
The journal of business & industrial marketing
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Tourism management : research, policies, practice
2
A modern guide to sports economics
1
Advances in business strategy and competitive advantage (ABSCA) book series
1
Annales Universitatis Mariae Curie-Skłodowska / H
1
Applied economics
1
Asia Pacific journal of marketing and logistics
1
Benchmarking : an international journal
1
Bulletin of economic research
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Business horizons
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Decision
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Discussion paper / Centre for Economic Policy Research
1
Eastern economic journal : EEJ
1
Economic research
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Edward Elgar E-Book Archive
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Elgar research reviews in economics
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Eurasian business review
1
European journal of international management : EJIM
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European journal of marketing : EJM
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Global business & economics review
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Human resource management
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A longitudinal analysis of the changing roles of gender in advertising : a content analysis of Super Bowl commercials
Hatzithomas, Leonidas
;
Boutsouki, Christina
;
Ziamou, …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
5
,
pp. 864-887
Persistent link: https://www.econbiz.de/10011618446
Saved in:
2
Drivers of brand image improvement in sports-event sponsorship
Grohs, Reinhard
- In:
International journal of advertising : the quarterly …
35
(
2016
)
3
,
pp. 391-420
Persistent link: https://www.econbiz.de/10011567052
Saved in:
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