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isPartOf:"Journal of advertising research"
~accessRights:"restricted"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Journal of travel research : a quarterly publication of the Travel and Tourism Research Association"
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Sport event
11
Sportveranstaltung
11
Advertising
4
Sponsoring
4
Sponsorship
4
Werbung
4
Advertising effects
3
Fernsehwerbung
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Abril Barrie, Carmen
1
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Al-Ali Mustafa, S.
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Boutsouki, Christina
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Le, K. T.
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Journal of advertising research
International journal of advertising : the quarterly review of marketing communications
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
Journal of sport management : the official journal of the North American Society of Sport Management
59
European Sport management quarterly : ESMQ
55
Journal of sports economics
45
Sport management review
39
International journal of sports marketing & sponsorship
28
International journal of sport management and marketing : IJSMM
27
Tourism management : research, policies, practice
27
International journal of sport finance
26
Sport marketing quarterly : preferred journal of the Sport Marketing Association
20
International journal of event and festival management
19
Sport, Business and Management : an international journal ; SBM
17
Journal of business research : JBR
15
SpringerLink / Bücher
15
Tourism management perspectives : TMP
14
Event- und Impaktforschung
11
European journal of operational research : EJOR
10
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
10
Applied economics
9
Journal of travel and tourism marketing
9
Tourism economics : the business and finance of tourism and recreation
9
Applied economics letters
7
Asian economic policy review : AEPR
7
Springer eBook Collection
7
Journal of destination marketing & management
6
Research
6
A modern guide to sports economics
4
Discussion paper / Centre for Economic Policy Research
4
Edward Elgar E-Book Archive
4
International journal of contemporary hospitality management
4
Journal of hospitality marketing & management
4
Behavioural sports economics : a research companion
3
International review on public and non-profit marketing
3
Journal of economic psychology : research in economic psychology and behavioral economics
3
Journal of vacation marketing
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Managerial finance
3
Marketing intelligence & planning
3
Operations research letters
3
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ECONIS (ZBW)
11
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1
The role of faraway fans in sporting event sponsorship : why sponsor patronage is stronger among fans who travel far to events
Scheinbaum, Angeline Close
;
Krishen, Anjala S.
;
Lacey, …
- In:
Journal of advertising research
62
(
2022
)
1
,
pp. 49-61
Persistent link: https://www.econbiz.de/10013186363
Saved in:
2
Does athletes' performance influence a sponsor's stock-market value? : assessing the effects of sponsored athletes who represent Japan in international tournaments
Mori, Keiya
;
Morino, Tatsuaki
;
Takeda, Fumiko
- In:
Journal of advertising research
60
(
2020
)
4
,
pp. 439-451
Persistent link: https://www.econbiz.de/10012495776
Saved in:
3
The impact of airing super bowl television ads early on social media : benefits and drivers of watching, liking, and sharing advertisements on social media
Burton, Jennifer Lee
;
Mueller, Kristen M.
;
Gollins, Jan
; …
- In:
Journal of advertising research
59
(
2019
)
4
,
pp. 391-401
Persistent link: https://www.econbiz.de/10012159849
Saved in:
4
Advertisement typicality : a longitudinal experiment : can sponsors transfer the image of a sporting event to their brand?
Mazodier, Marc
;
Corsi, Armando Maria
;
Quester, Pascale G.
- In:
Journal of advertising research
58
(
2018
)
3
,
pp. 268-281
Persistent link: https://www.econbiz.de/10011929119
Saved in:
5
How does wall street react to global sports sponsorship announcements? : an analysis of the effect on sponsoring companies' stock market prices
Abril Barrie, Carmen
;
Sanchez, Joaquin
;
Recio, Teresa
- In:
Journal of advertising research
58
(
2018
)
3
,
pp. 297-310
Persistent link: https://www.econbiz.de/10011929126
Saved in:
6
2022 Qatar World Cup : impact perceptions among qatar residents
Al Emadi, Ahmed
;
Kaplanidou, K.
;
Diop, Abdoulaye
;
Sagas, M.
- In:
Journal of travel research : a quarterly publication of …
56
(
2017
)
5
,
pp. 678-694
Persistent link: https://www.econbiz.de/10011687325
Saved in:
7
Impact of trust on local residents' mega-event perceptions and their support
Gursoy, Dogan
;
Yolal, Medet
;
Ribeiro, Manuel Alector
; …
- In:
Journal of travel research : a quarterly publication of …
56
(
2017
)
3
,
pp. 393-406
Persistent link: https://www.econbiz.de/10011649214
Saved in:
8
A longitudinal analysis of the changing roles of gender in advertising : a content analysis of Super Bowl commercials
Hatzithomas, Leonidas
;
Boutsouki, Christina
;
Ziamou, …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
5
,
pp. 864-887
Persistent link: https://www.econbiz.de/10011618446
Saved in:
9
Some interesting findings about Super Bowl advertising
Taylor, Charles Raymond
- In:
International journal of advertising : the quarterly …
35
(
2016
)
2
,
pp. 167-170
Persistent link: https://www.econbiz.de/10011581081
Saved in:
10
Drivers of brand image improvement in sports-event sponsorship
Grohs, Reinhard
- In:
International journal of advertising : the quarterly …
35
(
2016
)
3
,
pp. 391-420
Persistent link: https://www.econbiz.de/10011567052
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