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isPartOf:"Journal of advertising research"
~accessRights:"restricted"
~isPartOf:"Journal of travel research : a quarterly publication of the Travel and Tourism Research Association"
~person:"Corsi, Armando Maria"
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Journal of advertising research
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Advertisement typicality : a longitudinal experiment : can sponsors transfer the image of a sporting event to their brand?
Mazodier, Marc
;
Corsi, Armando Maria
;
Quester, Pascale G.
- In:
Journal of advertising research
58
(
2018
)
3
,
pp. 268-281
Persistent link: https://www.econbiz.de/10011929119
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