//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Journal of advertising research"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Journal of travel research : a quarterly publication of the Travel and Tourism Research Association"
~subject:"Event-Marketing"
~subject:"Markenimage"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Sports event"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Event-Marketing
Markenimage
Sport event
24
Sportveranstaltung
24
Advertising effects
9
Werbewirkung
9
Sponsoring
8
Sponsorship
8
Football
7
Fußball
7
Advertising
6
Fernsehwerbung
6
Television advertising
6
Werbung
6
Sportmarketing
5
Sports marketing
5
Brand image
4
Internet marketing
4
Online-Marketing
4
USA
4
United States
4
Big event
3
Consumer behaviour
3
Großveranstaltung
3
Impact assessment
3
Konsumentenverhalten
3
Meinung
3
Opinion
3
Sport
3
Sports
3
Wirkungsanalyse
3
Bevölkerung
2
Event marketing
2
Großbritannien
2
Holiday behaviour
2
Lebensqualität
2
Netherlands
2
Niederlande
2
Perception
2
Population
2
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Language
All
English
4
Author
All
Choi, Jiwon
1
Choi, Yung Kyun
1
Davis, John A.
1
Grohs, Reinhard
1
Hallmann, Kirstin
1
Han, Sangpil
1
Kim, Hyunchil
1
Kim, Kyung Hoon
1
Kim, Sang Jin
1
Lee, Ki-young
1
Liu, Honglei
1
Müller, Sabine
1
Peng, Siqing
1
Zehrer, Anita
1
more ...
less ...
Published in...
All
Journal of advertising research
International journal of advertising : the quarterly review of marketing communications
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
International journal of sport management and marketing : IJSMM
13
Tourism management : research, policies, practice
12
Journal of sport management : the official journal of the North American Society of Sport Management
11
International journal of event and festival management
10
Journal of travel and tourism marketing
10
Sport management review
10
European Sport management quarterly : ESMQ
8
Journal of business research : JBR
8
Sport marketing quarterly : preferred journal of the Sport Marketing Association
8
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
7
International journal of sports marketing & sponsorship
4
Tourism economics : the business and finance of tourism and recreation
4
Tourism management perspectives : TMP
4
Journal of hospitality marketing & management
3
Journal of promotion management : JPM
3
Sport, Business and Management : an international journal ; SBM
3
Tourism analysis : an interdisciplinary tourism & hospitality journal
3
Asia Pacific journal of marketing and logistics
2
European journal of marketing : EJM
2
Events und Sport : Stand und Perspektiven der Eventforschung
2
International journal of contemporary hospitality management
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of destination marketing & management
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of marketing management : MM
2
Journal of strategic marketing
2
Journal of vacation marketing
2
Journal of vacation marketing : an international journal
2
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
2
Marketing intelligence & planning
2
Scandinavian journal of hospitality and tourism
2
Sportmanagement : SPM
2
Strategie, Marketing und Informationsmanagement
2
Tourism review : the official journal of the AIEST
2
Amfiteatru economic : an economic and business research periodical
1
Annales Universitatis Mariae Curie-Skłodowska / H
1
Applied financial economics letters
1
Bayreuther sportökonomie Schriften
1
Consumer behavior review : CBR
1
more ...
less ...
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Drivers of brand image improvement in sports-event sponsorship
Grohs, Reinhard
- In:
International journal of advertising : the quarterly …
35
(
2016
)
3
,
pp. 391-420
Persistent link: https://www.econbiz.de/10011567052
Saved in:
2
Perceived destination image : an image model for a winter sports destination and its effect on intention to revisit
Hallmann, Kirstin
;
Zehrer, Anita
;
Müller, Sabine
- In:
Journal of travel research : a quarterly publication of …
54
(
2015
)
1
,
pp. 94-106
Persistent link: https://www.econbiz.de/10010474694
Saved in:
3
Sports sponsorship effects on customer equity : an Asian market application
Liu, Honglei
;
Kim, Kyung Hoon
;
Choi, Yung Kyun
;
Kim, …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
2
,
pp. 307-326
Persistent link: https://www.econbiz.de/10011342930
Saved in:
4
The effectiveness of image congruence and the moderating effects of sponsor motive and cheering event fit in sponsorship
Han, Sangpil
;
Choi, Jiwon
;
Kim, Hyunchil
;
Davis, John A.
; …
- In:
International journal of advertising : the quarterly …
32
(
2013
)
2
,
pp. 301-317
Persistent link: https://www.econbiz.de/10009757946
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->