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isPartOf:"Journal of advertising research"
~isPartOf:"International journal of economic perspectives : IJEP"
~subject:"Einzelhandel"
~subject:"Personalization"
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Einzelhandel
Personalization
Mobile Business
5
Mobile business
5
Mobile Marketing
2
Mobile marketing
2
Retail trade
2
Advertising effects
1
Analysis of variance
1
Beziehungsmarketing
1
Brand
1
Canada
1
Consumer behaviour
1
Croatia
1
Customer Loyalty
1
Customer satisfaction
1
Japan
1
Kanada
1
Konsumentenverhalten
1
Kroatien
1
Kundenbindungsprogramm
1
Kundenzufriedenheit
1
Loyalty program
1
Markenartikel
1
Marketing
1
Mobile Anwendung
1
Mobile Commerce
1
Mobile application
1
Mobile communications
1
Mobile phone
1
Mobilkommunikation
1
Mobiltelefon
1
Personalisierung
1
Relationship marketing
1
Social Web
1
Social web
1
USA
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United States
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Varianzanalyse
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Werbewirkung
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Battaglia, Daryl
1
Cameron, Dave
1
Delić, Mia
1
Dužević, Ines
1
Gregory, Chris
1
Knežević, Blaženka
1
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Journal of advertising research
International journal of economic perspectives : IJEP
Journal of retailing and consumer services
7
International journal of electronic marketing and retailing : IJEMR
4
International journal of retail & distribution management
4
International journal of retail and distribution management
4
Journal of business research : JBR
4
Journal of internet commerce
3
Journal of retailing
3
Marketing intelligence & planning
3
Forum Marketing
2
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
2
Information systems research : ISR
2
International journal of e-business research : an official publication of the Information Resources Management Association
2
Journal of marketing analytics : JMA
2
Marketing : ZFP ; journal of research and management
2
Psychology & marketing
2
Services marketing quarterly
2
Advances in electronic marketing
1
Asia Pacific journal of marketing and logistics
1
Business horizons
1
Electronic commerce research and applications
1
European journal of international management : EJIM
1
Global mobile commerce : strategies, implementation, and case studies
1
Information systems and e-business management : ISeB
1
International journal of business excellence : IJBEX
1
International journal of business information systems : IJBIS
1
International journal of contemporary hospitality management
1
International journal of enterprise network management : IJENM
1
International journal of financial services management : IJFSM
1
International journal of networking and virtual organisations : IJNVO
1
International journal of quality & reliability management
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of services and operations management : IJSOM
1
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
1
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
1
Journal of global information management : an official publication of the Information Resources Management Association
1
Journal of interactive marketing
1
Journal of marketing research
1
Journal of organizational computing and electronic commerce
1
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Factors influencing customer loyalty towards mobile commerce : the case of young retail customers in Croatia
Delić, Mia
;
Knežević, Blaženka
;
Dužević, Ines
- In:
International journal of economic perspectives : IJEP
11
(
2017
)
1
,
pp. 314-325
Persistent link: https://www.econbiz.de/10011762840
Saved in:
2
Nielsen personalizes the mobile shopping app
Cameron, Dave
;
Gregory, Chris
;
Battaglia, Daryl
- In:
Journal of advertising research
52
(
2012
)
3
,
pp. 333-338
Persistent link: https://www.econbiz.de/10009663638
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