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isPartOf:"Journal of advertising research"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~person:"Johansson, Johny K."
~subject:"Brand"
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Journal of advertising research
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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The performance of global brands in the 2008 financial crisis : a test of two brand value measures
Johansson, Johny K.
;
Dimofte, Claudiu V.
;
Mazvancheryl, …
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
3
,
pp. 235-245
Persistent link: https://www.econbiz.de/10009613721
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