//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Journal of advertising research"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~subject:"Brand management"
~subject:"Markenartikel"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Markenbewertung"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Brand management
Markenartikel
Brand equity
5
Markenwert
5
Brand
2
International marketing
2
Internationales Marketing
2
2008
1
Consumer preferences
1
Corporate Social Responsibility
1
Corporate social responsibility
1
Data Mining
1
Data mining
1
Financial crisis
1
Finanzkrise
1
Firm performance
1
Geschäftswert
1
Goodwill
1
Internet marketing
1
Kaufentscheidung
1
Konsumentenpräferenzen
1
Markenführung
1
Marketing management
1
Marketingmanagement
1
Online-Marketing
1
Purchase decision
1
Risiko
1
Risk
1
Stakeholder
1
USA
1
United States
1
Unternehmenserfolg
1
more ...
less ...
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Bijmolt, Tammo H. A.
1
Dimofte, Claudiu V.
1
Johansson, Johny K.
1
Mazvancheryl, Sanal K.
1
Seddon, Joanna
1
Torres, Anna
1
Tribó, Josep A.
1
Verhoef, Peter C.
1
more ...
less ...
Published in...
All
Journal of advertising research
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
SpringerLink / Bücher
4
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
Brand management in emerging markets : theories and practice
2
Journal of promotion management : JPM
2
Journal of retailing and consumer services
2
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
2
Marketing intelligence & planning
2
PraxisWissen : German journal of marketing
2
The Routledge companion to contemporary brand management
2
The journal of product & brand management
2
Advances in corporate branding
1
Antecedents and outcomes of employee-based brand equity
1
Branding and sustainable competitive advantage : building virtual presence
1
Critical explorations
1
DLSU business & economics review
1
European journal of management and business economics : EJM&BE
1
European journal of marketing : EJM
1
Finance reconsidered : new perspectives for a responsible and sustainable finance
1
Georgetown McDonough School of Business Research Paper
1
Handbook of marketing
1
Interaktive Wertschöpfung durch Dienstleistungen : strategische Ausrichtung von Kundeninteraktionen, Geschäftsmodellen und sozialen Netzwerken
1
International journal of nonprofit & voluntary sector marketing
1
International journal of sports marketing & sponsorship
1
Journal of marketing research : JMR
1
Journal of marketing theory and practice : JMTP
1
Journal of small business and enterprise development
1
Journal of transnational management : the official journal of the International Management Development Association
1
Les guides du chêne
1
Marketing : ZFP ; journal of research and management
1
PraxisWissen, german journal of marketing
1
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
1
Premier reference source
1
Psychology & marketing
1
Reihe: Marketing und Medien
1
Research
1
Research handbook of marketing in emerging economies
1
Research perspectives on social media influencers and brand communication
1
Review of marketing research
1
more ...
less ...
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
Relevance
Date (newest first)
Date (oldest first)
1
The brand in the boardroom : how Ogilvy & Mather reinvented the marketing principles of brand valuation
Seddon, Joanna
- In:
Journal of advertising research
55
(
2015
)
2
,
pp. 146-161
Persistent link: https://www.econbiz.de/10011296212
Saved in:
2
Generating global brand equity through corporate social responsibility to key stakeholders
Torres, Anna
;
Bijmolt, Tammo H. A.
;
Tribó, Josep A.
; …
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
1
,
pp. 13-24
Persistent link: https://www.econbiz.de/10009552156
Saved in:
3
The performance of global brands in the 2008 financial crisis : a test of two brand value measures
Johansson, Johny K.
;
Dimofte, Claudiu V.
;
Mazvancheryl, …
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
3
,
pp. 235-245
Persistent link: https://www.econbiz.de/10009613721
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->