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isPartOf:"Journal of advertising research"
~isPartOf:"Journal of promotion management : JPM"
~subject:"Consumer behaviour"
~subject:"Sportler"
~subject:"Stock market"
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Journal of advertising research
Journal of promotion management : JPM
Sport marketing quarterly : preferred journal of the Sport Marketing Association
37
Journal of sports economics
33
European Sport management quarterly : ESMQ
29
Journal of sport management : the official journal of the North American Society of Sport Management
28
International journal of sports marketing & sponsorship
25
International journal of sport management and marketing : IJSMM
23
International journal of sport finance
20
Sport management review
17
Journal of business research : JBR
11
International journal of event and festival management
7
Tourism management : research, policies, practice
7
Applied economics letters
6
Applied economics
5
Journal of travel and tourism marketing
5
Diskussionspapier des Instituts für Organisationsökonomik : [DP-IO]
4
European journal of marketing : EJM
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
New horizons in the economics of sport
4
Sport, Business and Management : an international journal ; SBM
4
Behavioural sports economics : a research companion
2
Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
2
Edward Elgar E-Book Archive
2
Faculty research series / Holy Cross, Economics and Accounting
2
Gabler Research / Event- und Impaktforschung
2
International journal of advertising : the quarterly review of marketing communications
2
Journal of consumer behaviour : an international research review
2
Journal of marketing management : MM
2
Journal of strategic marketing
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Journal of vacation marketing : an international journal
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Psychology & marketing
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Strategies in sports marketing : technologies and emerging trends
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The journal of brand management : an international journal
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Tourism economics : the business and finance of tourism and recreation
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Working paper / University of Alberta, Faculty of Arts, Department of Economics
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Working papers / Wharton School, University of Pennsylvania / Marketing
2
A Council on Foreign Relations books
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Annales Universitatis Mariae Curie-Skłodowska / H
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1
The role of faraway fans in sporting event sponsorship : why sponsor patronage is stronger among fans who travel far to events
Scheinbaum, Angeline Close
;
Krishen, Anjala S.
;
Lacey, …
- In:
Journal of advertising research
62
(
2022
)
1
,
pp. 49-61
Persistent link: https://www.econbiz.de/10013186363
Saved in:
2
Does athletes' performance influence a sponsor's stock-market value? : assessing the effects of sponsored athletes who represent Japan in international tournaments
Mori, Keiya
;
Morino, Tatsuaki
;
Takeda, Fumiko
- In:
Journal of advertising research
60
(
2020
)
4
,
pp. 439-451
Persistent link: https://www.econbiz.de/10012495776
Saved in:
3
How does wall street react to global sports sponsorship announcements? : an analysis of the effect on sponsoring companies' stock market prices
Abril Barrie, Carmen
;
Sanchez, Joaquin
;
Recio, Teresa
- In:
Journal of advertising research
58
(
2018
)
3
,
pp. 297-310
Persistent link: https://www.econbiz.de/10011929126
Saved in:
4
Sport sponsorship : the impact of sponsor image on purchase intention of fans
Koronios, Konstantinos
;
Psiloutsikou, Marina
; …
- In:
Journal of promotion management : JPM
22
(
2016
)
2
,
pp. 238-250
Persistent link: https://www.econbiz.de/10011522098
Saved in:
5
Congruency and engagement test in an event marketing sponsorship context
Pokrywczynski, James
;
Brinker, David L.
- In:
Journal of promotion management : JPM
20
(
2014
)
3
,
pp. 345-357
Persistent link: https://www.econbiz.de/10010399900
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