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isPartOf:"Journal of advertising research"
~isPartOf:"Marketing letters : a journal of research in marketing"
~isPartOf:"Media Economics revisited : (wie) verändert das Internet die Ökonomie der Medien?"
~subject:"Advertising effects"
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Advertising effects
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Journal of advertising research
Marketing letters : a journal of research in marketing
Media Economics revisited : (wie) verändert das Internet die Ökonomie der Medien?
Journal of marketing research
2
Conference proceedings trends in business communication 2016
1
Engaging consumers through branded entertainment and convergent media
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of electronic marketing and retailing : IJEMR
1
Journal of business research : JBR
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Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
1
Journal of global fashion marketing : JGfM
1
Journal of internet commerce
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Journal of promotion management : JPM
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Management : journal of contemporary management issues
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Moderne Methoden der Marktforschung : Kunden besser verstehen
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Paradigm Shift in Business : Critical Appraisal of Agile Management Practices
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Psychology & marketing
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Tuck School of Business working paper / Tuck School of Business at Dartmouth
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ECONIS (ZBW)
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Advertising creativity and its effects : a meta-analysis of the moderating role of modality
Darley, William K.
;
Lim, Jeen-su
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
1
,
pp. 99-111
Persistent link: https://www.econbiz.de/10014266007
Saved in:
2
Werbung im Internet: die Entkopplung von Medien- und Werbekontakt und ihre Folgen für die Medienfinanzierung
Seufert, Wolfgang
- In:
Media Economics revisited : (wie) verändert das …
,
(pp. 199-229)
.
2017
Persistent link: https://www.econbiz.de/10011794771
Saved in:
3
From digital media influencers to celebrity endorsers : attributions drive endorser effectiveness
Kapitan, Sommer
;
Silvera, David H.
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
3
,
pp. 553-567
Persistent link: https://www.econbiz.de/10011537281
Saved in:
4
Is the GRP really dead in a cross-platform ecosystem? : why the gross rating point metric should thrive in today's fragmented media world
Fulgoni, Gian M.
- In:
Journal of advertising research
55
(
2015
)
4
,
pp. 358-361
Persistent link: https://www.econbiz.de/10011429011
Saved in:
5
Cross-platform advertising : current practices and issues for the future : why the gross rating point metric should thrive in today's fragmented media world
Neijens, Peter
;
Voorveld, Hilde
- In:
Journal of advertising research
55
(
2015
)
4
,
pp. 362-367
Persistent link: https://www.econbiz.de/10011429015
Saved in:
6
Does traditional advertising theory apply to the digital world? : a replication analysis questions the relevance of the elaboration likelihood model
Kerr, Gayle
;
Schultz, Don E.
;
Kitchen, Philip J.
; …
- In:
Journal of advertising research
55
(
2015
)
4
,
pp. 390-400
Persistent link: https://www.econbiz.de/10011429030
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