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isPartOf:"Journal of advertising research"
~isPartOf:"Sport marketing quarterly : preferred journal of the Sport Marketing Association"
~person:"Greenhalgh, Gregory P."
~person:"Kim, Jeeyoon"
~subject:"Sportmarketing"
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Journal of advertising research
Sport marketing quarterly : preferred journal of the Sport Marketing Association
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ECONIS (ZBW)
3
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The impact of mega sporting events on host country’s destination images : the cases of the 2014 Sochi Winter Olympics and 2015 Beijing IAAF World Championships
Kim, Yongjae
;
Kim, Jeeyoon
;
Cho, Sungho
;
Yim, Kitae
- In:
Sport marketing quarterly : preferred journal of the …
28
(
2019
)
3
,
pp. 148-164
Persistent link: https://www.econbiz.de/10012153347
Saved in:
2
Can concessions take you out to the ballpark? : an investigation of concessions motivation
Slavich, Mark A.
;
Rufer, Lisa
;
Greenhalgh, Gregory P.
- In:
Sport marketing quarterly : preferred journal of the …
27
(
2018
)
3
,
pp. 167-179
Persistent link: https://www.econbiz.de/10011933921
Saved in:
3
Impact of mega sport events on destination image and country image
Kim, Jeeyoon
;
Kang, Joon Ho
;
Kim, Yu Kyoum
- In:
Sport marketing quarterly : preferred journal of the …
23
(
2014
)
3
,
pp. 161-175
Persistent link: https://www.econbiz.de/10010417502
Saved in:
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