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isPartOf:"Journal of advertising research"
~subject:"Einzelhandel"
~subject:"Mobile phone"
~subject:"United States"
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Einzelhandel
Mobile phone
United States
Mobile Business
4
Mobile business
4
Mobile Marketing
2
Mobile marketing
2
Advertising effects
1
Analysis of variance
1
Brand
1
Canada
1
Japan
1
Kanada
1
Kundenbindungsprogramm
1
Loyalty program
1
Markenartikel
1
Marketing
1
Mobile Anwendung
1
Mobile application
1
Mobile communications
1
Mobilkommunikation
1
Mobiltelefon
1
Personalisierung
1
Personalization
1
Retail trade
1
Social Web
1
Social web
1
USA
1
Varianzanalyse
1
Werbewirkung
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English
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Battaglia, Daryl
1
Cameron, Dave
1
Gregory, Chris
1
Nantel, Jacques
1
Sekhavat, Yasha
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Journal of advertising research
Journal of retailing and consumer services
17
International journal of e-business research : an official publication of the Information Resources Management Association
9
International journal of electronic marketing and retailing : IJEMR
8
Journal of business research : JBR
8
International journal of business information systems : IJBIS
7
Information systems research : ISR
6
Journal of global information management : an official publication of the Information Resources Management Association
6
Journal of internet commerce
6
Journal of payments strategy & systems
6
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
6
Technological forecasting & social change : an international journal
6
Business horizons
5
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
5
International journal of internet marketing and advertising : IJIMA
5
International journal of retail & distribution management
5
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
International journal of networking and virtual organisations : IJNVO
4
International journal of retail and distribution management
4
Journal of hospitality marketing & management
4
Journal of organizational computing and electronic commerce
4
Psychology & marketing
4
Web 2.0 und soziale Netzwerke - Risiko oder strategische Chance? : Handlungsoptionen für die Zukunftsperspektive von Kreditinstituten
4
Asia Pacific journal of marketing and logistics
3
Electronic commerce research
3
Electronic commerce research and applications
3
Information systems and e-business management : ISeB
3
International journal of electronic commerce : IJEC
3
Journal of marketing
3
Journal of retailing
3
Management information systems : mis quarterly
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Marketing intelligence & planning
3
Telecommunications policy : the international journal of digital economy, data sciences and new media
3
The international journal of bank marketing : IJBM
3
Digitalisierung und Innovation : Planung, Entstehung, Entwicklungsperspektiven
2
Directory of international direct and e-marketing : a country-by-country sourcebook of providers legislation and data
2
Discussion papers / Wissenschaftszentrum Berlin für Sozialforschung : Forschungsschwerpunkt Markt und politische Ökonomie
2
Economic research
2
Electronic markets : the international journal on networked business
2
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ECONIS (ZBW)
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1
Nielsen personalizes the mobile shopping app
Cameron, Dave
;
Gregory, Chris
;
Battaglia, Daryl
- In:
Journal of advertising research
52
(
2012
)
3
,
pp. 333-338
Persistent link: https://www.econbiz.de/10009663638
Saved in:
2
The impact of SMS advertising on members of a virtual community
Nantel, Jacques
;
Sekhavat, Yasha
- In:
Journal of advertising research
48
(
2008
)
3
,
pp. 363-374
Persistent link: https://www.econbiz.de/10003768834
Saved in:
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