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isPartOf:"Journal of advertising research"
~subject:"Geschlecht"
~subject:"Werbewirkung"
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Geschlecht
Werbewirkung
Analysis of variance
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Varianzanalyse
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Advertising effects
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Advertising
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Belgien
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Belgium
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Canada
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Children
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Consumer behaviour
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Journal of advertising research
Journal of advertising : official publication of the American Academy of Advertising
4
Marketing : ZFP ; journal of research and management
1
NBER Working Paper
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NBER working paper series
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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Working paper / National Bureau of Economic Research, Inc.
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Young consumers : insight and ideas for responsible marketers
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Children's responses to gender-role stereotyped advertisements
Bakir, Aysen
;
Blodgett, Jeffrey G.
;
Rose, Gregory
- In:
Journal of advertising research
48
(
2008
)
2
,
pp. 255-266
Persistent link: https://www.econbiz.de/10003742677
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2
The advertising impact of an interactive TV program on the recall of an embedded commercial
Cauberghe, Verolien
;
Pelsmacker, Patrick de
- In:
Journal of advertising research
48
(
2008
)
3
,
pp. 352-362
Persistent link: https://www.econbiz.de/10003768832
Saved in:
3
The impact of SMS advertising on members of a virtual community
Nantel, Jacques
;
Sekhavat, Yasha
- In:
Journal of advertising research
48
(
2008
)
3
,
pp. 363-374
Persistent link: https://www.econbiz.de/10003768834
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