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isPartOf:"Journal of advertising research"
~subject:"Kanada"
~subject:"USA"
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Mobile Business
4
Mobile business
4
Mobile Marketing
2
Mobile marketing
2
Advertising effects
1
Analysis of variance
1
Brand
1
Canada
1
Einzelhandel
1
Japan
1
Kundenbindungsprogramm
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Loyalty program
1
Markenartikel
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Marketing
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Mobile Anwendung
1
Mobile application
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Mobile communications
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Mobile phone
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Mobilkommunikation
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Mobiltelefon
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Personalisierung
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Battaglia, Daryl
1
Cameron, Dave
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Gregory, Chris
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Nantel, Jacques
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Sekhavat, Yasha
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Journal of advertising research
Journal of global information management : an official publication of the Information Resources Management Association
4
Journal of payments strategy & systems
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Journal of organizational computing and electronic commerce
3
Journal of retailing and consumer services
3
Electronic commerce research
2
Faculty & research / Insead : working paper series
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
Information systems and e-business management : ISeB
2
International journal of electronic marketing and retailing : IJEMR
2
Journal of electronic commerce research : JECR
2
Journal of marketing
2
M-commerce : global experiences and perspectives
2
The journal of corporate accounting & finance
2
Always learning
1
Business horizons
1
Cogent business & management
1
Contemporary research in e-marketing ; 1
1
Cross-cultural buyer behavior
1
Directory of international direct and e-marketing : a country-by-country sourcebook of providers legislation and data
1
ERIM report series research in management
1
Global mobile commerce : strategies, implementation, and case studies
1
IESE Business School Working Paper
1
Informatics and management : selected topics
1
Information systems research : ISR
1
International journal of e-business research : an official publication of the Information Resources Management Association
1
International journal of electronic business
1
International journal of information technology and management : IJITM
1
International journal of innovation and technology management
1
International journal of market research
1
International journal of retail & distribution management
1
International studies of management and organization
1
Inventi impact: service sector
1
Journal of Hospitality and Tourism Technology
1
Journal of business & economics research
1
Journal of business research : JBR
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Journal of business strategy
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Journal of consumer marketing
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Journal of customer behaviour
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ECONIS (ZBW)
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Nielsen personalizes the mobile shopping app
Cameron, Dave
;
Gregory, Chris
;
Battaglia, Daryl
- In:
Journal of advertising research
52
(
2012
)
3
,
pp. 333-338
Persistent link: https://www.econbiz.de/10009663638
Saved in:
2
The impact of SMS advertising on members of a virtual community
Nantel, Jacques
;
Sekhavat, Yasha
- In:
Journal of advertising research
48
(
2008
)
3
,
pp. 363-374
Persistent link: https://www.econbiz.de/10003768834
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