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isPartOf:"Journal of advertising research"
~subject:"Mobile communications"
~subject:"USA"
~subject:"United States"
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Mobile communications
USA
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Mobile Business
4
Mobile business
4
Mobile Marketing
2
Mobile marketing
2
Advertising effects
1
Analysis of variance
1
Brand
1
Canada
1
Einzelhandel
1
Japan
1
Kanada
1
Kundenbindungsprogramm
1
Loyalty program
1
Markenartikel
1
Marketing
1
Mobile Anwendung
1
Mobile application
1
Mobile phone
1
Mobilkommunikation
1
Mobiltelefon
1
Personalisierung
1
Personalization
1
Retail trade
1
Social Web
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Social web
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Varianzanalyse
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English
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Battaglia, Daryl
1
Cameron, Dave
1
Ferris, Mark
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Gregory, Chris
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Journal of advertising research
Journal of retailing and consumer services
27
Technological forecasting & social change : an international journal
15
Journal of business research : JBR
12
Information systems research : ISR
11
International journal of business information systems : IJBIS
11
Journal of payments strategy & systems
11
Trends in mobile technology and business in the Asia-Pacific region
11
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
10
International journal of e-business research : an official publication of the Information Resources Management Association
10
International journal of bank marketing
9
International journal of electronic marketing and retailing : IJEMR
9
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
8
Electronic commerce research
7
Information systems and e-business management : ISeB
7
International journal of internet marketing and advertising : IJIMA
7
International journal of retail & distribution management
7
Journal of global information management : an official publication of the Information Resources Management Association
7
Telecommunications policy : the international journal of digital economy, data sciences and new media
7
The international journal of bank marketing : IJBM
7
Business horizons
6
Electronic markets : the international journal on networked business
6
Journal of internet commerce
6
Journal of organizational computing and electronic commerce
6
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
6
Global mobile commerce : strategies, implementation, and case studies
5
International journal of electronic business
5
International journal of technology marketing : IJTMkt
5
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
5
Journal of electronic commerce research : JECR
5
Cogent business & management
4
Handbook of research in mobile business : technical, methodological, and social perspectives
4
Handbook of research on mobile marketing management
4
International journal of electronic finance : IJEF
4
International journal of innovation and technology management
4
International journal of networking and virtual organisations : IJNVO
4
International journal of services, economics and management
4
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
4
Journal of hospitality marketing & management
4
Journal of marketing
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
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ECONIS (ZBW)
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Nielsen personalizes the mobile shopping app
Cameron, Dave
;
Gregory, Chris
;
Battaglia, Daryl
- In:
Journal of advertising research
52
(
2012
)
3
,
pp. 333-338
Persistent link: https://www.econbiz.de/10009663638
Saved in:
2
Insights on mobile advertising, promotion, and research
Ferris, Mark
- In:
Journal of advertising research
47
(
2007
)
1
,
pp. 28-37
Persistent link: https://www.econbiz.de/10003609564
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