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isPartOf:"Journal of business economics : JBE"
~isPartOf:"Harvard business review : HBR"
~isPartOf:"Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF"
~isPartOf:"The journal of brand management : an international journal"
~type_genre:"Case study"
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Marketing management
6
Marketingmanagement
6
USA
3
United States
3
Brand image
1
Business ethics
1
Business services
1
Competitive strategy
1
Computer-assisted marketing
1
Consumer behaviour
1
Customer acquisition
1
Customer value
1
Elderly people
1
Emotion
1
Fahrzeugflotte
1
Familienunternehmen
1
Family business
1
Fernsehwerbung
1
Financial services
1
Finanzdienstleistung
1
Furniture retailing
1
Hotel industry
1
Hotellerie
1
IT-gestütztes Marketing
1
Internet marketing
1
Israel
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Konsumentenverhalten
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Kundengewinnung
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Kundenwert
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Markenimage
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Multinationales Unternehmen
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Möbelhandel
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Online-Marketing
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Soft drink industry
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Tourismuswirtschaft
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Ahmed, Zafar U.
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Bertini, Marco
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Birnbaum, Daniel
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Finkbeiner, Carl
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Gourville, John T.
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Guia, Jaume
1
Hanssens, Dominique M.
1
Humphreys, John
1
Muñoz, Dolors
1
Presas, Pilar
1
Pryor, Mildred
1
Thorpe, Daniel
1
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1
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1
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Journal of business economics : JBE
Harvard business review : HBR
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
The journal of brand management : an international journal
Building corporate identity, image and reputation in the digital era
7
Case studies on MNCs in India
6
Best Practice in Marketing : Erfolgsbeispiele zu den vier Kernaufgaben im Marketing
5
Entrepreneurship marketing : principles and practice of SME marketing
5
European journal of marketing : EJM
5
Journal of marketing management : MM
5
Market orientation : transforming food and agribusiness around the customer
5
Marketing intelligence & planning
5
Always learning
4
Cases on innovations in educational marketing : transnational and technological strategies
4
Journal of marketing communications
4
wi - Wirtschaft
4
Gabler Edition Wissenschaft
3
Harvard-Business-Manager : das Wissen der Besten
3
International journal of technology marketing : IJTMkt
3
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
3
Journal of targeting, measurement and analysis for marketing
3
The marketing review
3
UTB / Management
3
Berichte aus der Betriebswirtschaft
2
Cases on branding strategies and product development : successes and pitfalls
2
Corporate communications : an international journal
2
Die neue Macht des Marketing : wie Sie Ihr Unternehmen mit Emotion, Innovation und Präzision profilieren
2
Entscheidungsstrategien in der BWL : Case Studies für Studium und Praxis
2
Fallstudien zur Unternehmensführung
2
Handbook of Islamic marketing
2
Handbuch Kundenmanagement : Anforderungen, Prozesse, Zufriedenheit, Bindung und Wert von Kunden
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of wine business research : IJWBR
2
Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
2
MNCs in India : issues and challenges
2
Management decision : MD
2
Management internationaler Dienstleistungsmarken : Konzepte und Methoden für einen nachhaltigen Internationalisierungserfolg
2
Marken im Internet : Herausforderungen und rechtliche Grenzen für das Marketing
2
Marketing
2
Marketing im Sport : Grundlagen und Trends des modernen Sportmarketing
2
Meffert-Marketing-Edition
2
Social Branding : Strategien - Praxisbeispiele - Perspektiven
2
Springer eBook Collection
2
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ECONIS (ZBW)
6
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6
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date (oldest first)
1
SodaStream’s CEO on turning a banned Super Bowl ad into marketing gold
Birnbaum, Daniel
- In:
Harvard business review : HBR
92
(
2014
)
1/2
,
pp. 39-42
Persistent link: https://www.econbiz.de/10010235447
Saved in:
2
Branding familiness in tourism family firms
Presas, Pilar
;
Muñoz, Dolors
;
Guia, Jaume
- In:
The journal of brand management : an international journal
18
(
2010/11
)
4/5
,
pp. 274-284
Persistent link: https://www.econbiz.de/10008905666
Saved in:
3
Time for a unified campaign?
Bertini, Marco
;
Gourville, John T.
- In:
Harvard business review : HBR
89
(
2011
)
6
,
pp. 129-133
Persistent link: https://www.econbiz.de/10009233222
Saved in:
4
World-class bull
Humphreys, John
;
Ahmed, Zafar U.
;
Pryor, Mildred
- In:
Harvard business review : HBR
87
(
2009
)
5
,
pp. 35-39
Persistent link: https://www.econbiz.de/10003847415
Saved in:
5
The sure thing that flopped
Zaltman, Gerald
;
Zaltman, Lindsay
- In:
Harvard business review : HBR
86
(
2008
)
7/8
,
pp. 29-32
Persistent link: https://www.econbiz.de/10003735999
Saved in:
6
Marketing when customer equity matters
Hanssens, Dominique M.
;
Thorpe, Daniel
;
Finkbeiner, Carl
- In:
Harvard business review : HBR
86
(
2008
)
5
,
pp. 117-123
Persistent link: https://www.econbiz.de/10003692142
Saved in:
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