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isPartOf:"Journal of business economics : JBE"
~isPartOf:"Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF"
~isPartOf:"The journal of brand management : an international journal"
~type_genre:"Case study"
~type_genre:"Collection of articles of several authors"
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Journal of business economics : JBE
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
The journal of brand management : an international journal
Erfurter Hefte zum angewandten Marketing
14
Journal of business research : JBR
12
Journal of marketing management : MM
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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International journal of technology marketing : IJTMkt
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European journal of marketing : EJM
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Legends in marketing
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Premier reference source
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Building corporate identity, image and reputation in the digital era
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Journal of marketing communications
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Case studies on MNCs in India
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Gabler Edition Wissenschaft
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Industrial marketing management : the international journal for industrial and high-tech firms
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Proceedings series / American Marketing Association
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Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
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Best Practice in Marketing : Erfolgsbeispiele zu den vier Kernaufgaben im Marketing
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Entrepreneurship marketing : principles and practice of SME marketing
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Harvard business review : HBR
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Market orientation : transforming food and agribusiness around the customer
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SAGE library in marketing
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Cases on innovations in educational marketing : transnational and technological strategies
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Edward Elgar E-Book Archive
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Europäische Kulturen in der Wirtschaftskommunikation
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Journal of strategic marketing
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Journal of targeting, measurement and analysis for marketing
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Journal of the Academy of Marketing Science
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Springer Reference Wirtschaft
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wi - Wirtschaft
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Corporate communications : an international journal
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Harvard-Business-Manager : das Wissen der Besten
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Branding familiness in tourism family firms
Presas, Pilar
;
Muñoz, Dolors
;
Guia, Jaume
- In:
The journal of brand management : an international journal
18
(
2010/11
)
4/5
,
pp. 274-284
Persistent link: https://www.econbiz.de/10008905666
Saved in:
2
Special issue: Brand management and the customer experience
Ryder, Ian
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003611525
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