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isPartOf:"Journal of business economics : JBE"
~isPartOf:"The journal of brand management : an international journal"
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Journal of business economics : JBE
The journal of brand management : an international journal
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Brand champion behaviour : its role in corporate branding
Yakimova, Raisa
;
Mavondo, Felix
;
Freeman, Susan
; …
- In:
The journal of brand management : an international journal
24
(
2017
)
6
,
pp. 575-591
Persistent link: https://www.econbiz.de/10011771419
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