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isPartOf:"Journal of business economics : JBE"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Marketing management"
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Marketing management
Corporate culture
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Balmer, John M. T.
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Urde, Mats
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Journal of business economics : JBE
The journal of brand management : an international journal
Journal of business research : JBR
15
European journal of marketing : EJM
9
Corporate communications : an international journal
8
Journal of strategic marketing
5
Die neue Macht des Marketing : wie Sie Ihr Unternehmen mit Emotion, Innovation und Präzision profilieren
3
Journal of the Academy of Marketing Science
3
AMS review : official publication of the Academy of Marketing Science
2
Asia Pacific journal of marketing and logistics
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Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
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Europäische Hochschulschriften / 5
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Handbuch Sponsoring : erfolgreiche Marketing- und Markenkommunikation
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IIMB management review
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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of business ethics : JOBE
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Journal of business strategy
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Journal of general management
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Schauplätze dreidimensionaler Markeninszenierung : innovative Strategien und Erfolgsmodelle erlebnisorientierter Begegnungskommunikation ; Brand Parks, Museen, Flagship Stores, Messen, Events, Roadshows
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Schriftenreihe Marketing, Management
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SpringerLink / Bücher
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The journal of management development
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The journal of product & brand management
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The service industries journal
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WiSo-Lehr- und Handbücher
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Australasian marketing journal
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Australian journal of management
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BWL Tourismus 8-2011
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Contemplating corporate marketing, identity and communication
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Department of Management, Università Ca' Foscari Venezia Working Paper
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Die Ernährungswirtschaft im Scheinwerferlicht der Öffentlichkeit
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Edition Wissenschaft / Reihe Wirtschaftswissenschaft
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Entrepreneurship research journal : ERJ
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ECONIS (ZBW)
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Managerial corporate brand orientation : explication, significance, and antecedents
Balmer, John M.T.
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10013170456
Saved in:
2
Corporate brands and corporate marketing : emerging trends in the big five eco-system
Balmer, John M. T.
;
Abratt, Russell
;
Kleyn, Nicola
- In:
The journal of brand management : an international journal
23
(
2016
)
1
,
pp. 3-7
Persistent link: https://www.econbiz.de/10011482854
Saved in:
3
The corporate brand identity and reputation matrix : the case of the Nobel Pirze
Urde, Mats
;
Greyser, Stephen A.
- In:
The journal of brand management : an international journal
23
(
2016
)
1
,
pp. 89-117
Persistent link: https://www.econbiz.de/10011482901
Saved in:
4
Corporate heritage brands in the financial sector : the role of corporate architecture
Bargenda, Angela
- In:
The journal of brand management : an international journal
22
(
2015
)
5
,
pp. 431-447
Persistent link: https://www.econbiz.de/10011350071
Saved in:
5
Wally Olins (1930 - 2014), corporate identity ascendancy and corporate brand hegemony : celebrating the life of Wally Olins ; leading corporate identity exponent and prominent bran...
Balmer, John M. T.
- In:
The journal of brand management : an international journal
21
(
2014
)
6
,
pp. 459-468
Persistent link: https://www.econbiz.de/10010423879
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6
The corporate brand identity matrix
Urde, Mats
- In:
The journal of brand management : an international journal
20
(
2012/13
)
9
,
pp. 742-761
Persistent link: https://www.econbiz.de/10010234941
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7
Corporate brand orientation : what is it? ; what of it? ; commentary
Balmer, John M. T.
- In:
The journal of brand management : an international journal
20
(
2012/13
)
9
,
pp. 723-741
Persistent link: https://www.econbiz.de/10010234982
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