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isPartOf:"Journal of business economics : JBE"
~isPartOf:"The journal of brand management : an international journal"
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Search: subject_exact:"Leitbild des Betriebs"
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Corporate culture
51
Unternehmenskultur
51
Brand management
25
Markenführung
25
Corporate reputation
24
Firmenimage
24
Brand architecture
14
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Journal of business economics : JBE
The journal of brand management : an international journal
Journal of business ethics : JOBE
212
SpringerLink / Bücher
138
Journal of business research : JBR
130
Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
104
Harvard-Business-Manager : das Wissen der Besten
78
Harvard business review : HBR
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The international journal of human resource management
68
Springer eBook Collection
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Journal of organizational change management
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Corporate communications : an international journal
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Journal of management inquiry
48
International journal of hospitality management
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Europäische Hochschulschriften / 5
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Journal of knowledge management
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Organization science : a journal of the Institute for Operations Research and the Management Sciences ; bridging disciplines to advance knowledge of organizations
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European journal of international management : EJIM
38
International journal of organizational analysis
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Leadership & organization development journal
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Journal of East European management studies : JEEMS
36
Management communication quarterly : an international journal
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Group & organization management : an international journal
35
Journal of health organization and management
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Scandinavian journal of management
35
Academy of Management journal : AMJ
34
Global business and organizational excellence : a review of research & best practices
34
Industrial marketing management : the international journal for industrial and high-tech firms
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The leadership quarterly : LQ ; an international journal of political, social and behavioral science
33
The journal of management development
32
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
32
Human resource management
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Journal of world business : JWB
31
The handbook of organizational culture and climate
30
Corporate reputation review : an international journal
29
Journal of management & organization : JMO
29
Management decision : MD
29
International business review : the official journal of the European International Business Academy
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ECONIS (ZBW)
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From the brand logo to brand associations and the corporate identity : visual and identity-based logo associations in a university merger
Erjansola, Ari-Matti
;
Lipponen, Jukka
;
Vehkalahti, Kimmo
; …
- In:
The journal of brand management : an international journal
28
(
2021
)
3
,
pp. 241-253
Persistent link: https://www.econbiz.de/10012550251
Saved in:
2
Managerial corporate brand orientation : explication, significance, and antecedents
Balmer, John M.T.
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10013170456
Saved in:
3
Biomorphic visual identity of a brand and its effects : a holistic perspective
Vinitha, V.U.
;
Kumar, Deepak S.
;
Purani, Keyoor
- In:
The journal of brand management : an international journal
28
(
2021
)
3
,
pp. 272-290
Persistent link: https://www.econbiz.de/10012550275
Saved in:
4
Does CSR Matter? : a longitudinal analysis of product reviews for CSR-associated brands
Ford, Becky R.
;
Stohl, Cynthia
- In:
The journal of brand management : an international journal
26
(
2019
)
1
,
pp. 60-70
Persistent link: https://www.econbiz.de/10012060043
Saved in:
5
The Core Value Compass : visually evaluating the goodness of brands that do good
Yoganathan, Vignesh
;
McLeay, Fraser
;
Osburg, Victoria-Sophie
- In:
The journal of brand management : an international journal
25
(
2018
)
1
,
pp. 68-83
Persistent link: https://www.econbiz.de/10011875631
Saved in:
6
Corporate identity, strategy and change
Abratt, Russell
;
Mingione, Michela
- In:
The journal of brand management : an international journal
24
(
2017
)
2
,
pp. 129-139
Persistent link: https://www.econbiz.de/10011724556
Saved in:
7
Brand champion behaviour : its role in corporate branding
Yakimova, Raisa
;
Mavondo, Felix
;
Freeman, Susan
; …
- In:
The journal of brand management : an international journal
24
(
2017
)
6
,
pp. 575-591
Persistent link: https://www.econbiz.de/10011771419
Saved in:
8
The corporate brand and strategic direction : senior business school managers' cognitions of corporate brand building and management
Balmer, John M. T.
;
Wang, Wei-Yue
- In:
The journal of brand management : an international journal
23
(
2016
)
1
,
pp. 8-21
Persistent link: https://www.econbiz.de/10011482790
Saved in:
9
Corporate brands and corporate marketing : emerging trends in the big five eco-system
Balmer, John M. T.
;
Abratt, Russell
;
Kleyn, Nicola
- In:
The journal of brand management : an international journal
23
(
2016
)
1
,
pp. 3-7
Persistent link: https://www.econbiz.de/10011482854
Saved in:
10
The corporate brand identity and reputation matrix : the case of the Nobel Pirze
Urde, Mats
;
Greyser, Stephen A.
- In:
The journal of brand management : an international journal
23
(
2016
)
1
,
pp. 89-117
Persistent link: https://www.econbiz.de/10011482901
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