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isPartOf:"Journal of business economics : JBE"
~person:"Eisend, Martin"
~person:"Krafft, Manfred"
~person:"Meffert, Heribert"
~subject:"Sales promotion"
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Zweiseitige Botschaften in der Marketingkommunikation : ein Überblick und Ausblick zu Theorie und Forschung
Eisend, Martin
- In:
Journal of business economics : JBE
78
(
2008
)
3
,
pp. 307-329
Persistent link: https://www.econbiz.de/10003649387
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