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isPartOf:"Journal of business economics : JBE"
~person:"Hruschka, Harald"
~source:"econis"
~type_genre:"Aufsatz in Zeitschrift"
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Journal of business economics : JBE
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Resource allocation procedures for unknown sales response functions with additive disturbances
Gahler, Daniel
;
Hruschka, Harald
- In:
Journal of business economics : JBE
92
(
2022
)
6
,
pp. 997-1034
Persistent link: https://www.econbiz.de/10013438888
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2
Analyzing the dependences of multi-category purchases on interactions of marketing variables
Hruschka, Harald
- In:
Journal of business economics : JBE
87
(
2017
)
3
,
pp. 295-313
Persistent link: https://www.econbiz.de/10011707331
Saved in:
3
Profit implications of estimation methods for the allocation of marketing resources
Werkmeister, Marc
;
Hruschka, Harald
- In:
Journal of business economics : JBE
84
(
2014
)
2
,
pp. 233-249
Persistent link: https://www.econbiz.de/10010246805
Saved in:
4
Marktreaktionsfunktionen mit Interaktionen zwischen Marketing-Instrumenten
Hruschka, Harald
- In:
Journal of business economics : JBE
61
(
1991
)
3
,
pp. 339-356
Persistent link: https://www.econbiz.de/10001102872
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