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isPartOf:"Journal of business research : JBR"
~isPartOf:"Europäische Hochschulschriften / 5"
~isPartOf:"Journal of economics & management strategy : JEMS"
~subject:"Marketing management"
~subject:"Theorie"
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Marketing management
Theorie
Product quality
104
Produktqualität
104
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55
Consumer behaviour
34
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34
Qualität
24
Deutschland
21
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Journal of business research : JBR
Europäische Hochschulschriften / 5
Journal of economics & management strategy : JEMS
Economics letters
60
International journal of industrial organization
54
NBER working paper series
51
Discussion paper / Centre for Economic Policy Research
48
International journal of production research
48
NBER Working Paper
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47
European journal of operational research : EJOR
42
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Economic inquiry : journal of the Western Economic Association International
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International journal of quality & reliability management
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Journal of regulatory economics
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The Canadian journal of economics
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CORE discussion paper : DP
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Journal of political economy
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
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1
The impacts of logo dynamism and product types on brand market performance
Wang, Xin
;
Liu, Huimin
;
Chen, Hao
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014368454
Saved in:
2
The influence of self-decided prices on expected quality
Mukherjee, Sudipta
;
Pandelaere, Mario
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014294830
Saved in:
3
A temporal construal theory explanation of the price-quality relationship in online dynamic pricing
Guizzardi, Andrea
;
Mariani, Marcello M.
;
Stacchini, Annalisa
- In:
Journal of business research : JBR
146
(
2022
),
pp. 32-44
Persistent link: https://www.econbiz.de/10013271370
Saved in:
4
A theory of maximalist luxury
Liu, Zhenqi
;
Yildirim, Pinar
;
Zhang, Z. John
- In:
Journal of economics & management strategy : JEMS
31
(
2022
)
2
,
pp. 284-323
Persistent link: https://www.econbiz.de/10013185710
Saved in:
5
Location, location...mailing location? : the impact of address as a signal
Johnson, Clark D.
;
Bauer, Brittney C.
;
Kelting, Katie
; …
- In:
Journal of business research : JBR
128
(
2021
),
pp. 326-337
Persistent link: https://www.econbiz.de/10012494460
Saved in:
6
Marketing and supply chain coordination and intelligence quality : a product innovation performance perspective
Mostaghel, Rana
;
Oghazi, Pejvak
;
Patel, Pankaj C.
; …
- In:
Journal of business research : JBR
101
(
2019
),
pp. 597-606
Persistent link: https://www.econbiz.de/10012103508
Saved in:
7
The majority premium : competence inferences derived from majority consumption
Ziano, Ignazio
;
Pandelaere, Mario
- In:
Journal of business research : JBR
92
(
2018
),
pp. 339-349
Persistent link: https://www.econbiz.de/10011925486
Saved in:
8
Der Effekt staatlicher Anreize auf die Qualität und den Versorgungsumfang innovativer Arzneimittel : eine Analyse unterschiedlicher Innovationsförderungen und staatlicher Regulieru...
Rohlf, Karsten
-
2016
Persistent link: https://www.econbiz.de/10011459456
Saved in:
9
Quality diversity and prices in markets for experience goods
Orosel, Gerhard O.
;
Zauner, Klaus G.
- In:
Journal of economics & management strategy : JEMS
20
(
2011
)
3
,
pp. 709-738
Persistent link: https://www.econbiz.de/10009301264
Saved in:
10
Consumer feelings and equilibrium product quality
Iyer, Ganesh
;
Kuksov, Dmitri
- In:
Journal of economics & management strategy : JEMS
19
(
2010
)
1
,
pp. 137-168
Persistent link: https://www.econbiz.de/10003949570
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