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isPartOf:"Journal of business research : JBR"
~isPartOf:"European management journal"
~person:"Hemetsberger, Andrea"
~person:"Wallpach, Sylvia von"
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Hemetsberger, Andrea
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Journal of business research : JBR
European management journal
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
1
Nonprofit and voluntary sector quarterly
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Stakeholder-oriented brand management : a Venn-diagram approach to monitor brand associations
Koll, Oliver
;
Wallpach, Sylvia von
;
Uzelac, Borislav
- In:
European management journal
41
(
2023
)
3
,
pp. 437-444
Persistent link: https://www.econbiz.de/10014333851
Saved in:
2
Co-creating stakeholder and brand identities : introduction to the special section
Wallpach, Sylvia von
;
Voyer, Benjamin G.
;
Kastanakis, Minas
- In:
Journal of business research : JBR
70
(
2017
),
pp. 395-398
Persistent link: https://www.econbiz.de/10011620548
Saved in:
3
Performing identities : processes of brand and stakeholder identity co-construction
Wallpach, Sylvia von
;
Hemetsberger, Andrea
;
Espersen, Peter
- In:
Journal of business research : JBR
70
(
2017
),
pp. 443-452
Persistent link: https://www.econbiz.de/10011620572
Saved in:
4
From brand identity to polysemous brands : commentary on "Performing identities : processes of brand and stakeholder identity co-construction"
Michel, Géraldine
- In:
Journal of business research : JBR
70
(
2017
),
pp. 453-455
Persistent link: https://www.econbiz.de/10011620574
Saved in:
5
An online discursive inquiry into the social dynamics of multi-stakeholder brand meaning co-creation
Vallaster, Christine
;
Wallpach, Sylvia von
- In:
Journal of business research : JBR
66
(
2013
)
9
,
pp. 1505-1515
Persistent link: https://www.econbiz.de/10009757055
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