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isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of economics & management strategy : JEMS"
~person:"Peitz, Martin"
~subject:"Marketing management"
~subject:"Theorie"
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Peitz, Martin
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Journal of business research : JBR
Journal of economics & management strategy : JEMS
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With a little help from my enemy : comparative advertising as a signal of quality
Barigozzi, Francesca
;
Garella, Paolo G.
;
Peitz, Martin
- In:
Journal of economics & management strategy : JEMS
18
(
2009
)
4
,
pp. 1071-1094
Persistent link: https://www.econbiz.de/10003905590
Saved in:
2
Interdediation can replace certification
Garella, Paolo G.
;
Peitz, Martin
- In:
Journal of economics & management strategy : JEMS
9
(
2000
)
1
,
pp. 1-24
Persistent link: https://www.econbiz.de/10001455713
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