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isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of food products marketing"
~person:"Huang, Lei"
~subject:"Lebensmittel"
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Lebensmittel
Consumer behaviour
1
Eating habit
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Ernährung
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Ernährungsverhalten
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Food
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Food healthiness
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Konsumentenverhalten
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Nutrition
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Perception
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Product labelling
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Wahrnehmung
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Warenkennzeichnung
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nutrition content claim
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package color
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Huang, Lei
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Journal of business research : JBR
Journal of food products marketing
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The impact of package color and the nutrition content labels on the perception of fod healthiness and purchase intention
Huang, Lei
;
Lu, Ji
- In:
Journal of food products marketing
22
(
2016
)
2
,
pp. 191-218
Persistent link: https://www.econbiz.de/10011561174
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