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isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
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Search: subject_exact:"Verkaufsförderung"
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Sales promotion
78
Verkaufsförderung
78
Consumer behaviour
40
Konsumentenverhalten
40
Preismanagement
17
Pricing strategy
17
Einzelhandel
14
Retail trade
14
Advertising effects
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Werbewirkung
13
Brand management
10
Markenführung
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Marketing management
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Marketingmanagement
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Advertising
7
Beziehungsmarketing
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Relationship marketing
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Ladengestaltung
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Low-cost strategy
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Niedrigpreisstrategie
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Rabatt
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Salespeople
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Store design
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Verkaufspersonal
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Werbung
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Bibliometrics
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Online retailing
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Online-Handel
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Prospect Theory
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Prospect theory
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Retail price
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Theorie
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Theory
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Brand
4
Brand image
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Internet marketing
4
Kaufentscheidung
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Epstein, Leonardo D.
2
Goodstein, Ronald Charles
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Ladeira, Wagner Junior
2
Loureiro, Sandra Maria Correia
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Malshe, Avinash
2
Pandey, Neeraj
2
Raghubir, Priya
2
Santini, Fernando de Oliveira
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Sivakumaran, Bharadhwaj
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Swaminathan, Srinivasan
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Yoon, Sukki
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Abu Bakar bin Abdul Hamid
1
Al-Habib, Mohammed
1
Alavi, Sascha
1
Allan, David
1
Assaf, A. Georges
1
Attari, Amin
1
Azevedo, António
1
Babakus, Emin
1
Barajas, Angel
1
Barnier, Virginie De
1
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Basu, Rituparna
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Beatty, Susan
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Bush, Alan J.
1
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1
Calantone, Roger J.
1
Casakin, Hernan
1
Celly, Kirti Sawhney
1
Chatterjee, Promothesh
1
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1
Chaudhuri, Malika
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Journal of business research : JBR
Journal of promotion management : innovations in planning and applied research
Journal of retailing and consumer services
62
Journal of retailing
47
Journal of promotion management : JPM
41
Journal of marketing research : JMR
35
Journal of marketing
24
Marketing letters : a journal of research in marketing
20
European journal of operational research : EJOR
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
Management science : journal of the Institute for Operations Research and the Management Sciences
16
Psychology & marketing
16
SpringerLink / Bücher
16
The international review of retail, distribution and consumer research
16
Journal of the Academy of Marketing Science
15
European journal of marketing : EJM
14
International journal of retail & distribution management
13
Journal of consumer behaviour : an international research review
13
International journal of production economics
12
Journal of marketing communications
12
Quantitative marketing and economics : QME
12
The journal of product & brand management
11
International journal of hospitality management
10
International journal of market research
10
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
10
Asia Pacific journal of marketing and logistics
9
The journal of consumer marketing
9
Working paper / National Bureau of Economic Research, Inc.
9
Gabler Edition Wissenschaft
8
Journal of advertising research
8
The service industries journal
8
Company and customer relations
7
International journal of production research
7
Journal of business economics : JBE
7
Journal of revenue and pricing management
7
Marketing : ZFP ; journal of research and management
7
NBER working paper series
7
Sport marketing quarterly : preferred journal of the Sport Marketing Association
7
The journal of personal selling & sales management : JPSSM
7
American journal of agricultural economics
6
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ECONIS (ZBW)
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71
How is marketers' credibility construed within the sales-marketing interface?
Malshe, Avinash
- In:
Journal of business research : JBR
63
(
2010
)
1
,
pp. 13-19
Persistent link: https://www.econbiz.de/10003909480
Saved in:
72
Perceived benefits of loyalty programs : scale development and implications for relational strategies
Mimouni Chaabane, Aïda
;
Volle, Pierre
- In:
Journal of business research : JBR
63
(
2010
)
1
,
pp. 32-37
Persistent link: https://www.econbiz.de/10003909520
Saved in:
73
How can shopping mall management best capture mall image?
Chebat, Jean-Charles
;
Sirgy, M. Joseph
;
Grzeskowiak, Stephan
- In:
Journal of business research : JBR
63
(
2010
)
7
,
pp. 735-740
Persistent link: https://www.econbiz.de/10003984871
Saved in:
74
The effect of mixed versus blocked sequencing of promotion and prevention features on brand evaluation : the moderating role of regulatory focus
Chatterjee, Subimal
;
Malshe, Ashwin Vinod
;
Heath, Timothy B.
- In:
Journal of business research : JBR
63
(
2010
)
12
,
pp. 1290-1294
Persistent link: https://www.econbiz.de/10008747496
Saved in:
75
Avatars as salespeople : communication style, trust, and intentions
Keeling, Kathleen
;
McGoldrick, Peter
;
Beatty, Susan
- In:
Journal of business research : JBR
63
(
2010
)
8
,
pp. 793-800
Persistent link: https://www.econbiz.de/10009238397
Saved in:
76
The effect of web interface features on consumer online purchase intentions
Hausman, Angela V.
;
Siekpe, Jeffrey Sam
- In:
Journal of business research : JBR
62
(
2009
)
1
,
pp. 5-13
Persistent link: https://www.econbiz.de/10003915790
Saved in:
77
Does customer sex influence the relationship between perceived quality and share of wallet?
Babakus, Emin
;
Yavas, Ugur
- In:
Journal of business research : JBR
61
(
2008
)
9
,
pp. 974-981
Persistent link: https://www.econbiz.de/10003731220
Saved in:
78
Sales technology : help or hindrance to ethical behaviors and productivity?
Bush, Alan J.
;
Bush, Victoria D.
;
Orr, Linda M.
;
Rocco, …
- In:
Journal of business research : JBR
60
(
2007
)
11
,
pp. 1198-1205
Persistent link: https://www.econbiz.de/10003560932
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