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isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of retailing"
~person:"Shukla, Paurav"
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Consumer behaviour
8
Konsumentenverhalten
8
Luxury goods
6
Luxusgüter
6
Brand
4
Brand management
4
Luxury
4
Markenartikel
4
Markenführung
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Brand image
2
Democratization
2
Luxury brands
2
Markenimage
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Purchase intentions
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Rejection
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Advocacy intentions
1
Beziehungsmarketing
1
Brand dilution
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Brand engagement
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Brand identification
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Brand threat
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Commitment
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Commodity theory
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Consumer well-being
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Consumption satisfaction
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Creativity
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Curiosity
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Customer satisfaction
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Decision making
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Democracy
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Demokratie
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Divergence
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Employee retention
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Entscheidung
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Hedonic price index
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Hedonic value
1
Hedonischer Preisindex
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Hedonism
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Shukla, Paurav
Laroche, Michel
27
Ko, Eunju
22
Grewal, Dhruv
18
Cleveland, Mark
16
Diamantopoulos, Adamantios
14
Valette-Florence, Pierre
13
Bartikowski, Boris
12
Kukar-Kinney, Monika
12
Roggeveen, Anne L.
12
Balaji, M. S.
11
Chebat, Jean-Charles
11
Richard, Marie-Odile
11
Dwivedi, Yogesh Kumar
10
Oppewal, Harmen
10
Teng, Lefa
10
Beatty, Sharon E.
9
Filieri, Raffaele
9
Seo, Yuri
9
Septianto, Felix
9
Choi, Jeonghye
8
Gupta, Suraksha
8
Mattila, Anna S.
8
Merchant, Altaf
8
Nordfält, Jens
8
Veloutsou, Cleopatra
8
Verhoef, Peter C.
8
Yang, Zhiyong
8
Aiello, Gaetano
7
Arslanagic-Kalajdzic, Maja
7
Donthu, Naveen
7
Geuens, Maggie
7
Gustafsson, Anders
7
Jha, Subhash
7
Kim, Kyung Hoon
7
Liu, Martin J.
7
McLean, Graeme J.
7
Melewar, T. C.
7
Monroe, Kent B.
7
Roy, Rajat
7
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Journal of business research : JBR
Journal of retailing
International journal of advertising : the review of marketing communications
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
2
International business review : the official journal of the European International Business Academy
2
International marketing review
2
Journal of consumer behaviour : an international research review
2
European journal of marketing
1
Journal of world business : JWB
1
Marketing letters : a journal of research in marketing
1
Marketing management in Asia
1
Psychology & marketing
1
Services marketing quarterly
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ECONIS (ZBW)
8
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1
The effects of masstige on loss of scarcity and behavioral intentions for traditional luxury consumers
Rosendo-Rios, Veronica
;
Shukla, Paurav
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013534215
Saved in:
2
When luxury democratizes : exploring the effects of luxury democratization, hedonic value and instrumental self-presentation on traditional luxury consumers' behavioral intentions
Rosendo-Rios, Veronica
;
Shukla, Paurav
- In:
Journal of business research : JBR
155
(
2023
)
2
,
pp. 1-10
Persistent link: https://www.econbiz.de/10013492787
Saved in:
3
The influence of creative packaging design on customer motivation to process and purchase decisions
Shukla, Paurav
;
Singh, Jaywant
;
Wang, Weisha
- In:
Journal of business research : JBR
147
(
2022
),
pp. 338-347
Persistent link: https://www.econbiz.de/10013271507
Saved in:
4
Is luxury democratization impactful? : its moderating effect between value perceptions and consumer purchase intentions
Shukla, Paurav
;
Rosendo-Rios, Veronica
;
Khalifa, Dina
- In:
Journal of business research : JBR
139
(
2022
),
pp. 782-793
Persistent link: https://www.econbiz.de/10013194472
Saved in:
5
When luxury brand rejection causes brand dilution
Khalifa, Dina
;
Shukla, Paurav
- In:
Journal of business research : JBR
129
(
2021
),
pp. 110-121
Persistent link: https://www.econbiz.de/10012509352
Saved in:
6
Minimalism in consumption : a typology and brand engagement strategies
Pangarkar, Aniruddha
;
Shukla, Paurav
;
Taylor, Charles …
- In:
Journal of business research : JBR
127
(
2021
),
pp. 167-178
Persistent link: https://www.econbiz.de/10012494363
Saved in:
7
Me, my brand and I : consumer responses to luxury brand rejection
Khalifa, Dina
;
Shukla, Paurav
- In:
Journal of business research : JBR
81
(
2017
),
pp. 156-162
Persistent link: https://www.econbiz.de/10011771657
Saved in:
8
Customer commitment to luxury brands : antecedents and consequences
Shukla, Paurav
;
Banerjee, Madhumita
;
Singh, Jaywant
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 323-331
Persistent link: https://www.econbiz.de/10011417731
Saved in:
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