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isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of retailing"
~subject:"Vertriebsweg"
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Vertriebsweg
Sales promotion
108
Verkaufsförderung
108
Consumer behaviour
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Preismanagement
30
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Journal of business research : JBR
Journal of retailing
European journal of operational research : EJOR
4
International journal of production economics
3
Journal of marketing research : JMR
2
Journal of the Academy of Marketing Science
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Managerial and decision economics : MDE ; the international journal of research and progress in management economics
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Advances in Logistics, Operations, and Management Science (ALOMS) book series
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Department of Economics discussion paper series / University of Oxford
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Innovationen im Personalmanagement : die spannendsten Entwicklungen aus der HR-Szene und ihr Nutzen für Unternehmen
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International journal of business policy and economics
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International journal of electronic marketing and retailing : IJEMR
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International journal of information systems and supply chain management : JISSCM ; an official publication of the Information Resources Management Association
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International journal of market research
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International journal of retail & distribution management
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International journal of retail and distribution management
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Journal of retailing and consumer services
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Journal of world economic review
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Les cahiers de recherche / HEC Paris
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Marketing : ZFP ; journal of research and management
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Mathematics in business management : [International Conference on Mathematics in Engineering and Business Management during 9 - 10 March 2012, Chennai, India]
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Office of Research working paper / University of Illinois at Urbana-Champaign, College of Commerce and Business Administration
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Omega : the international journal of management science
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ECONIS (ZBW)
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1
Effects of online and offline advertising and their synergy on direct telephone sales
Lu, Qiang
;
Singh, Sonika
;
DeRoos, Nicolas
- In:
Journal of retailing
99
(
2023
)
3
,
pp. 337-352
Persistent link: https://www.econbiz.de/10014461656
Saved in:
2
From personal to online selling : how relational selling shapes salespeople's promotion of e-commerce channels
Habel, Johannes
;
Alavi, Sascha
;
Linsenmayer, Kim Tina
- In:
Journal of business research : JBR
132
(
2021
),
pp. 373-382
Persistent link: https://www.econbiz.de/10012581618
Saved in:
3
The role of marketing channels in consumers' promotional point redemption decisions
Li, Chen
;
Swaminathan, Srinivasan
;
Kim, Junhee
- In:
Journal of business research : JBR
125
(
2021
),
pp. 314-323
Persistent link: https://www.econbiz.de/10012494074
Saved in:
4
Private label management : a literature review
Wu, Lifang
;
Yang, Wei
;
Wu, Jessica
- In:
Journal of business research : JBR
125
(
2021
),
pp. 368-384
Persistent link: https://www.econbiz.de/10012494080
Saved in:
5
Cross-channel effects of price promotions : an empirical analysis of the multi-channel grocery retail sector
Breugelmans, Els
;
Campo, Katia
- In:
Journal of retailing
92
(
2016
)
3
,
pp. 333-351
Persistent link: https://www.econbiz.de/10011566709
Saved in:
6
Substitution or promotion? : the impact of price discounts on cross-channel sales of digital movies
Gong, Jing
;
Smith, Michael D.
;
Telang, Rahul
- In:
Journal of retailing
91
(
2015
)
2
,
pp. 343-357
Persistent link: https://www.econbiz.de/10011309661
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