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isPartOf:"Journal of business research : JBR"
~isPartOf:"SpringerLink / Bücher"
~subject:"Relationship marketing"
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Relationship marketing
Qualitative Methode
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Qualitative method
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Fuzzy sets
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Qualitative comparative analysis
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Journal of business research : JBR
SpringerLink / Bücher
Qualitative market research : an international journal
4
Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of service research : JSR
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Journal of strategic marketing
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Technological forecasting & social change : an international journal
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The journal of services marketing
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Tourism analysis : an interdisciplinary tourism & hospitality journal
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Australasian marketing journal
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European journal of marketing : EJM
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Fuzzy methods for customer relationship management and marketing : applications and classifications
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HMD : Praxis der Wirtschaftsinformatik
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International journal of business environment : IJBE
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International journal of economics and business research
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International journal of electronic customer relationship management : IJECRM
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International journal of trade and global markets
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Journal of consumer marketing
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Journal of financial services marketing : JFSM
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Journal of global information management
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Journal of hospitality and tourism insights
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Journal of hospitality marketing & management
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Journal of international consumer marketing
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Journal of marketing management : MM
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Journal of modelling in management
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Journal of open innovation : technology, market, and complexity
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Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
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Journal of retailing and consumer services
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Journal of the Academy of Marketing Science
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Organization science
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Qualitative research in organizations and management : an international journal
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Regensburger Beiträge zur betriebswirtschaftlichen Forschung : Schriftenreihe des Instituts für Betriebswirtschaftslehre der Universität Regensburg
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Revue Gestion 2000 : management & prospective
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ECONIS (ZBW)
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1
Achieving customer engagement with social media : a qualitative comparative analysis approach
Gligor, David
;
Bozkurt, Siddik
;
Russo, Ivan
- In:
Journal of business research : JBR
101
(
2019
),
pp. 59-69
Persistent link: https://www.econbiz.de/10012103211
Saved in:
2
A configurational approach in business model design
Kulins, Christopher
;
Leonardy, Hannes
;
Weber, Christiana
- In:
Journal of business research : JBR
69
(
2016
)
4
,
pp. 1437-1441
Persistent link: https://www.econbiz.de/10011447343
Saved in:
3
Understanding configurations of relational attractiveness of the customer firm using fuzzy set QCA
Tóth, Zsófia
;
Thiesbrummel, Christoph
;
Henneberg, Stephan
- In:
Journal of business research : JBR
68
(
2015
)
3
,
pp. 723-734
Persistent link: https://www.econbiz.de/10010496140
Saved in:
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