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isPartOf:"Journal of business research : JBR"
~person:"Barrera, Kevin Giang"
~subject:"Marketingmanagement"
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Marketing in the metaverse : conceptual understanding, framework, and research agenda
Barrera, Kevin Giang
;
Shah, Denish
- In:
Journal of business research : JBR
155
(
2023
)
1
,
pp. 1-
Persistent link: https://www.econbiz.de/10013490776
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