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isPartOf:"Journal of business research : JBR"
~person:"Debnath, Nirmalya"
~subject:"Cultural identity"
~subject:"SME"
~subject:"Strategic management"
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Cultural consequences of brands' masstige : an emerging market perspective
Das, Manish
;
Saha, Victor
;
Jebarajakirthy, Charles
; …
- In:
Journal of business research : JBR
146
(
2022
),
pp. 338-353
Persistent link: https://www.econbiz.de/10013271407
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