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isPartOf:"Journal of business research : JBR"
~person:"Hernández Ortega, Blanca"
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Hernández Ortega, Blanca
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Journal of business research : JBR
Electronic commerce research
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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When the performance comes into play : the influence of positive online consumer reviews on individuals' post-consumption responses
Hernández Ortega, Blanca
- In:
Journal of business research : JBR
113
(
2020
),
pp. 422-435
Persistent link: https://www.econbiz.de/10012230515
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Customer behavior in electronic commerce : the moderating effect of e-purchasing experience
Hernández Ortega, Blanca
;
Jimenez, Julio
;
Martín, M. José
- In:
Journal of business research : JBR
63
(
2010
)
9/10
,
pp. 964-971
Persistent link: https://www.econbiz.de/10008652160
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