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isPartOf:"Journal of business research : JBR"
~person:"Jolley, William"
~person:"Wong, IpKin Anthony"
~subject:"Relationship marketing"
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Relationship marketing
Gambling
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Glücksspiel
4
Beziehungsmarketing
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Consumer behaviour
2
Customer loyalty
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Customer retention
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Customer satisfaction
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Konsumentenverhalten
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Kundenbindung
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Betriebliche Finanzwirtschaft
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Casino
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Casino marketing
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Computerspieleindustrie
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Corporate Social Responsibility
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Impulsive gambling
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Kundenbindungsprogramm
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Jolley, William
Wong, IpKin Anthony
Prentice, Catherine
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Houghton, David M.
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Lee, Alvin
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Journal of business research : JBR
International journal of hospitality management
3
International journal of contemporary hospitality management
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Journal of vacation marketing
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ECONIS (ZBW)
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Multilevel environment induced impulsive gambling
Wong, IpKin Anthony
;
Prentice, Catherine
- In:
Journal of business research : JBR
68
(
2015
)
10
,
pp. 2102-2108
Persistent link: https://www.econbiz.de/10011373144
Saved in:
2
Casino marketing, problem gamblers or loyal customers?
Prentice, Catherine
;
Wong, IpKin Anthony
- In:
Journal of business research : JBR
68
(
2015
)
10
,
pp. 2084-2092
Persistent link: https://www.econbiz.de/10011373152
Saved in:
3
Permission email messages significantly increase gambler retention
Jolley, William
;
Lee, Alvin
;
Mizerski, Richard
; …
- In:
Journal of business research : JBR
66
(
2013
)
9
,
pp. 1617-1622
Persistent link: https://www.econbiz.de/10009757007
Saved in:
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