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isPartOf:"Journal of business research : JBR"
~subject:"Brand"
~subject:"Online-Marketing"
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Search: subject_exact:"Consumer Behaviour"
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Brand
Online-Marketing
Consumer behaviour
1,896
Konsumentenverhalten
1,896
Brand management
393
Markenführung
393
Brand image
354
Markenimage
354
Beziehungsmarketing
338
Relationship marketing
338
Markenartikel
220
Social Web
200
Social web
200
Internet marketing
184
Online retailing
163
Online-Handel
163
Emotion
152
Customer satisfaction
142
Kundenzufriedenheit
142
Luxury goods
138
Luxusgüter
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Advertising effects
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Werbewirkung
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Viral marketing
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Virales Marketing
116
Einzelhandel
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Retail trade
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Dienstleistungsqualität
111
Service quality
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Personality psychology
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Persönlichkeitspsychologie
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Advertising
98
Werbung
93
Experiment
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Perception
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Wahrnehmung
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Corporate Social Responsibility
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Corporate social responsibility
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Ko, Eunju
10
Filieri, Raffaele
8
Dwivedi, Yogesh Kumar
5
Richard, Marie-Odile
5
Seo, Yuri
5
Choi, Jeonghye
4
Diamantopoulos, Adamantios
4
Shukla, Paurav
4
Teng, Lefa
4
Augusto, Mário Gomes
3
Bartikowski, Boris
3
Bigné Alcañiz, J. Enrique
3
Chatzipanagiotou, Kalliopi
3
Christodoulides, George
3
Foroudi, Pantea
3
Grohs, Reinhard
3
Gupta, Suraksha
3
Koll, Oliver
3
Mandler, Timo
3
Merchant, Altaf
3
Michel, Géraldine
3
Motoki, Kosuke
3
Phau, Ian
3
Ruiz Mafe, Carla
3
Torres, Pedro M.
3
Valette-Florence, Pierre
3
Veloutsou, Cleopatra
3
Wang, Fang
3
Aiello, Gaetano
2
Alamanos, Eleftherios
2
Andreini, Daniela
2
Arslanagic-Kalajdzic, Maja
2
Astakhova, Marina
2
Azar, Salim L.
2
Baker, Thomas L.
2
Bazi, Saleh
2
Behl, Abhishek
2
Bogomolova, Svetlana
2
Brakus, J. Joško
2
Chen, Jie
2
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Journal of business research : JBR
Journal of retailing and consumer services
283
The journal of product & brand management
199
The journal of brand management : an international journal
198
International journal of internet marketing and advertising : IJIMA
125
Journal of marketing communications
96
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
90
Psychology & marketing
83
International journal of advertising : the review of marketing communications
81
International journal of hospitality management
73
Journal of promotion management : innovations in planning and applied research
71
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
69
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
66
Asia Pacific journal of marketing and logistics
65
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
63
Cogent business & management
59
European journal of marketing : EJM
57
Journal of internet commerce
55
International journal of electronic marketing and retailing : IJEMR
52
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
51
International journal of consumer studies
51
Marketing letters : a journal of research in marketing
49
The journal of consumer marketing
49
Journal of marketing
48
Journal of promotion management : JPM
48
Journal of international consumer marketing
47
Marketing intelligence & planning
46
Journal of the Academy of Marketing Science
44
International journal of advertising : the quarterly review of marketing communications
43
Journal of fashion marketing and management
42
Young consumers : insight and ideas for responsible marketers
42
Journal of marketing management : JMM ; journal of the Academy of Marketing
41
International journal of contemporary hospitality management
40
Journal of advertising research
40
Journal of marketing management : MM
40
Electronic commerce research
39
Journal of global marketing
39
Journal of retailing
39
Journal of strategic marketing
37
Journal of marketing research : JMR
36
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ECONIS (ZBW)
378
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1
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10
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378
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date (oldest first)
1
The impacts of logo dynamism and product types on brand market performance
Wang, Xin
;
Liu, Huimin
;
Chen, Hao
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014368454
Saved in:
2
An empirical examination of human brand authenticity as a driver of brand love
Osorio, Maria Lucila
;
Centeno, Edgar
;
Cambra-Fierro, Jesus
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014332150
Saved in:
3
National brand's competition with premium private labels : the role of context-dependent preferences
Choi, Seung-chan
;
Turut, Ozge
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014333347
Saved in:
4
How online grocery shopping drives private label food purchases
Verstraeten, Julie
;
Heeremans, Eva
;
Geuens, Maggie
; …
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014383069
Saved in:
5
Feeling warm or skeptical? : an investigation into the effects of incentivized eWOM programs on customers' eWOM sharing intentions
Chen, Ruolan
;
Yuan, Ruizhi
;
Huang, Bo
;
Liu, Martin J.
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014383091
Saved in:
6
Examining the relationships between brand authenticity, perceived value, and brand forgiveness : the role of cross-cultural happiness
Papadopoulou, Christina
;
Vardarsuyu, Merve
;
Oghazi, Pejvak
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014383104
Saved in:
7
Reappraising the roles of review valence and conflict in online relationships
Liu, Ran
;
Ford, John B.
;
Zhang, Weiyong
;
Bonnici, Joseph
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014383191
Saved in:
8
Simple = Authentic : the effect of visually simple package design on perceived brand authenticity and brand choice
Wang, Yan
;
Jiang, Jing
;
Gong, Xiushuang
;
Wang, Jie
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014380318
Saved in:
9
Influencing brand personality with sonic logos : the role of musical timbre
Monin Techawachirakul
;
Pathak, Abhishek
;
Motoki, Kosuke
; …
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-23
Persistent link: https://www.econbiz.de/10014434783
Saved in:
10
Brand wagon effect : how brand equity eclipses the effect of eWoM on purchase intentions : mediating role of review helpfulness
Upadhyay, Yogesh K.
;
Tripathi, Aditya
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014434867
Saved in:
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