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isPartOf:"Journal of business research : JBR"
~subject:"Brand management"
~subject:"Consumer behaviour"
~subject:"Cultural hegemony"
~subject:"Markenführung"
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Journal of business research : JBR
Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of marketing management : MM
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Discourse, communication and the enterprise : genres and trends : [a selection of papers originally presented at the Fifth Conference on Discourse, Communication and the Enterprise (DICOEN V) held in Milan in September 2009]
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European journal of marketing : EJM
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Uncovering sustainability storylines from dairy supply chain discourse
Else, Tim
;
Choudhary, Sonal
;
Genovese, Andrea
- In:
Journal of business research : JBR
142
(
2022
),
pp. 858-874
Persistent link: https://www.econbiz.de/10013169454
Saved in:
2
Corporate citizenship : challenging the corporate centricity in corporate marketing
Andersen, Sophie Esmann
;
Johansen, Trine Susanne
- In:
Journal of business research : JBR
131
(
2021
),
pp. 686-699
Persistent link: https://www.econbiz.de/10012545106
Saved in:
3
Transition of self : repositioning the celebrity brand through social media - the case of Elizabeth Gilbert
Johns, Raechel
;
English, Rebecca
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 65-72
Persistent link: https://www.econbiz.de/10011417099
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