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isPartOf:"Journal of business research : JBR"
~subject:"Customer value"
~subject:"Marketingmanagement"
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Customer value
Marketingmanagement
Beziehungsmarketing
624
Relationship marketing
624
Consumer behaviour
338
Konsumentenverhalten
338
Customer satisfaction
136
Kundenzufriedenheit
136
Brand management
132
Markenführung
132
Dienstleistungsqualität
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Service quality
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Brand image
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Markenimage
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Social Web
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Social web
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Customer integration
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Kundenintegration
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Lieferantenmanagement
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Supplier relationship management
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Brand
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Markenartikel
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Internet marketing
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Online-Marketing
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Kundenwert
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Marketing management
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Innovation
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Emotion
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Vertrauen
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Online retailing
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Online-Handel
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Social media
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Kim, Kyung Hoon
5
Ko, Eunju
5
Farías, Pablo
2
Garrett, Tony C.
2
Hidalgo, Pedro
2
Kim, Juran
2
Kim, Sang Jin
2
Navarro, Susana
2
Sousa, Rui
2
Sun, Yang
2
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2
Wang, Shuman
2
Witell, Lars
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Yuan, Chun Lin
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Adams, Pamela
1
Ahmed, Zafar U.
1
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1
Akter, Shahriar
1
Alvarez-Milán, Agarzelim
1
An, Myoung-a
1
Andreu, Luisa
1
Arslanagic-Kalajdzic, Maja
1
Autry, Chad W.
1
Barnes, Stuart J.
1
Barrera, Kevin Giang
1
Beeler-Connelly, Lisa L.
1
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1
Benedettini, Ornella
1
Berger, Paul D.
1
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1
Bijmolt, Tammo H. A.
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Bodas Freitas, Isabel Maria
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1
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Bruhn, Manfred
1
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1
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1
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1
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Journal of business research : JBR
Industrial marketing management : the international journal for industrial and high-tech firms
91
Journal of retailing and consumer services
50
The journal of business & industrial marketing
40
Journal of strategic marketing
39
SpringerLink / Bücher
34
Journal of the Academy of Marketing Science
30
International journal of hospitality management
24
Journal of marketing
23
European journal of marketing : EJM
21
The service industries journal
21
Business horizons
19
Gabler Edition Wissenschaft
19
The journal of product & brand management
19
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
International journal of electronic customer relationship management : IJECRM
17
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
17
Cogent business & management
16
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
16
Journal of retailing
15
The journal of services marketing
15
Handbook of research on customer equity in marketing
14
International journal of contemporary hospitality management
14
Journal of marketing management : MM
14
Journal of service research : JSR
14
Springer eBook Collection / Business and Economics
14
Journal of business-to-business marketing
13
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
13
Journal of service management
13
Journal of marketing communications
12
Journal of marketing research : JMR
12
Marketing intelligence & planning
12
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
11
Harvard-Business-Manager : das Wissen der Besten
11
Journal of marketing analytics : JMA
11
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
11
Tourism management : research, policies, practice
11
Management science : journal of the Institute for Operations Research and the Management Sciences
10
Marketing letters : a journal of research in marketing
10
Technological forecasting & social change : an international journal
10
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ECONIS (ZBW)
92
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1
Digitalizing customer journeys in B2B markets
Lundin, Lisa
;
Kindström, Daniel
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014229582
Saved in:
2
Integrating digital platform dynamics into customer orientation research : a systematic review and research agenda
Castell, Carolin
;
Kiefer, Jasmin
;
Schubach, Sebastian
; …
- In:
Journal of business research : JBR
163
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014303730
Saved in:
3
Marketing in the metaverse : conceptual understanding, framework, and research agenda
Barrera, Kevin Giang
;
Shah, Denish
- In:
Journal of business research : JBR
155
(
2023
)
1
,
pp. 1-
Persistent link: https://www.econbiz.de/10013490776
Saved in:
4
How digitalized interactive platforms create new value for customers by integrating B2B and B2C models? : an empirical study in China
He, Jiaxun
;
Zhang, Shuang
- In:
Journal of business research : JBR
142
(
2022
),
pp. 694-706
Persistent link: https://www.econbiz.de/10013168453
Saved in:
5
Why do you want a relationship, anyway? : consent to receive marketing communications and donors' willingness to engage with nonprofits
Minguez, Ana
;
Sesé, F. Javier
- In:
Journal of business research : JBR
148
(
2022
),
pp. 356-367
Persistent link: https://www.econbiz.de/10013325489
Saved in:
6
What becomes sacred to the consumer : implications for marketers
Schindler, Robert M.
;
Minton, Elizabeth A.
- In:
Journal of business research : JBR
151
(
2022
),
pp. 355-365
Persistent link: https://www.econbiz.de/10013459811
Saved in:
7
How to create more customer value in independent shops : a set-theoretic approach to value creation
Peng, Peng
;
Jacobs, Sofie
;
Cambré, Bart
- In:
Journal of business research : JBR
146
(
2022
),
pp. 241-250
Persistent link: https://www.econbiz.de/10013271393
Saved in:
8
Digitalization-enabled evolution of customer value creation : an executive view in financial services
Lähteenmäki, Ilkka
;
Nätti, Satu
;
Saraniemi, Saila
- In:
Journal of business research : JBR
146
(
2022
),
pp. 504-517
Persistent link: https://www.econbiz.de/10013271435
Saved in:
9
Why shape a market? : empirical evidence on the prominent firm-level and market-level outcomes of market-driving strategy
Stathakopoulos, Vlasis
;
Kottikas, Konstantinos G.
; …
- In:
Journal of business research : JBR
139
(
2022
),
pp. 1240-1254
Persistent link: https://www.econbiz.de/10013194470
Saved in:
10
The impact of negative customer engagement on market-based assets and financial performance
Rahman, Mahabubur
;
Faroque, Anisur Rahman
;
Sakka, Georgia
; …
- In:
Journal of business research : JBR
138
(
2022
),
pp. 422-435
Persistent link: https://www.econbiz.de/10013197867
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