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isPartOf:"Journal of business research : JBR"
~subject:"Markenführung"
~subject:"Online-Marketing"
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Search: subject_exact:"Consumer Behaviour"
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Markenführung
Online-Marketing
Consumer behaviour
1,896
Konsumentenverhalten
1,896
Brand management
393
Brand image
354
Markenimage
354
Beziehungsmarketing
338
Relationship marketing
338
Brand
225
Markenartikel
220
Social Web
200
Social web
200
Internet marketing
184
Online retailing
163
Online-Handel
163
Emotion
152
Customer satisfaction
142
Kundenzufriedenheit
142
Luxury goods
138
Luxusgüter
138
Advertising effects
134
Werbewirkung
134
Viral marketing
116
Virales Marketing
116
Einzelhandel
115
Retail trade
115
Dienstleistungsqualität
111
Service quality
111
Personality psychology
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Persönlichkeitspsychologie
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Advertising
98
Werbung
93
Experiment
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Perception
72
Wahrnehmung
71
Corporate Social Responsibility
68
Corporate social responsibility
68
Marketing management
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Marketingmanagement
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Ko, Eunju
11
Filieri, Raffaele
8
Bartikowski, Boris
7
Diamantopoulos, Adamantios
7
Valette-Florence, Pierre
7
Veloutsou, Cleopatra
7
Dwivedi, Yogesh Kumar
6
Seo, Yuri
6
Teng, Lefa
6
Merchant, Altaf
5
Michel, Géraldine
5
Richard, Marie-Odile
5
Aiello, Gaetano
4
Chatzipanagiotou, Kalliopi
4
Choi, Jeonghye
4
Christodoulides, George
4
Ekinci, Yuksel
4
Fastoso, Fernando
4
Grohs, Reinhard
4
Gupta, Suraksha
4
Japutra, Arnold
4
Liu, Martin J.
4
Melewar, T. C.
4
Oghazi, Pejvak
4
Phau, Ian
4
Roy, Sanjit
4
Ruiz Mafe, Carla
4
Septianto, Felix
4
Shukla, Paurav
4
Voyer, Benjamin G.
4
Alamanos, Eleftherios
3
Andreini, Daniela
3
Arslanagic-Kalajdzic, Maja
3
Augusto, Mário Gomes
3
Balaji, M. S.
3
Bang, Nguyen
3
Bigné Alcañiz, J. Enrique
3
Black, Iain
3
Chen, Qimei
3
Dennis, Charles
3
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Journal of business research : JBR
Journal of retailing and consumer services
362
The journal of product & brand management
292
The journal of brand management : an international journal
266
International journal of internet marketing and advertising : IJIMA
131
Journal of marketing communications
126
International journal of hospitality management
116
Psychology & marketing
105
Asia Pacific journal of marketing and logistics
104
International journal of advertising : the review of marketing communications
100
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
96
Journal of promotion management : innovations in planning and applied research
88
European journal of marketing : EJM
85
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
78
Marketing intelligence & planning
73
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
72
Cogent business & management
71
Journal of international consumer marketing
70
International journal of consumer studies
65
Marketing letters : a journal of research in marketing
65
Journal of promotion management : JPM
64
Journal of marketing management : MM
63
Journal of the Academy of Marketing Science
63
Journal of marketing
62
SpringerLink / Bücher
62
International journal of electronic marketing and retailing : IJEMR
61
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
60
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
59
Journal of strategic marketing
58
Journal of global marketing
57
Journal of internet commerce
57
International journal of contemporary hospitality management
56
The journal of consumer marketing
56
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
55
International journal of advertising : the quarterly review of marketing communications
54
International marketing review
53
Journal of fashion marketing and management
51
Journal of marketing research : JMR
51
Journal of retailing
50
Journal of marketing management : JMM ; journal of the Academy of Marketing
48
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ECONIS (ZBW)
515
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515
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1
Masstige marketing : a scale development and validity study
Ishaq, Muhammad Ishtiaq
;
Raza, Ali
;
Bartikowski, Boris
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014368192
Saved in:
2
Would you forgive me? : from perceived justice and complaint handling to customer forgiveness and brand credibility-symmetrical and asymmetrical perspectives
Ali, Faizan
;
El-Manstrly, Dahlia
;
Ghazanfar Ali Abbasi
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014368203
Saved in:
3
The impacts of logo dynamism and product types on brand market performance
Wang, Xin
;
Liu, Huimin
;
Chen, Hao
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014368454
Saved in:
4
An empirical examination of human brand authenticity as a driver of brand love
Osorio, Maria Lucila
;
Centeno, Edgar
;
Cambra-Fierro, Jesus
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014332150
Saved in:
5
Feeling warm or skeptical? : an investigation into the effects of incentivized eWOM programs on customers' eWOM sharing intentions
Chen, Ruolan
;
Yuan, Ruizhi
;
Huang, Bo
;
Liu, Martin J.
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014383091
Saved in:
6
Examining the relationships between brand authenticity, perceived value, and brand forgiveness : the role of cross-cultural happiness
Papadopoulou, Christina
;
Vardarsuyu, Merve
;
Oghazi, Pejvak
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014383104
Saved in:
7
Reappraising the roles of review valence and conflict in online relationships
Liu, Ran
;
Ford, John B.
;
Zhang, Weiyong
;
Bonnici, Joseph
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014383191
Saved in:
8
Simple = Authentic : the effect of visually simple package design on perceived brand authenticity and brand choice
Wang, Yan
;
Jiang, Jing
;
Gong, Xiushuang
;
Wang, Jie
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014380318
Saved in:
9
Strength in diversity : how incongruent racial cues enhance consumer preferences toward conservative brands
Boman, Laura
;
Hewage, Ganga S. Urumutta
;
Hasford, Jonathan
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014434782
Saved in:
10
Influencing brand personality with sonic logos : the role of musical timbre
Monin Techawachirakul
;
Pathak, Abhishek
;
Motoki, Kosuke
; …
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-23
Persistent link: https://www.econbiz.de/10014434783
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