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isPartOf:"Journal of business strategy"
type_genre:"Case study"
~isPartOf:"Employee relations"
~isPartOf:"Industrial relations journal"
~isPartOf:"Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing"
~subject:"Brand management"
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If InterContinental were a sound ... : what would it be?
Spencer, Michael
- In:
Journal of business strategy
31
(
2010
)
4
,
pp. 39-46
Persistent link: https://www.econbiz.de/10003991809
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