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isPartOf:"Journal of business strategy"
~isPartOf:"Journal of marketing research : JMR"
~subject:"Decision under uncertainty"
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Journal of business strategy
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Determining consumers' discount rates with field studies
Yao, Song
;
Mela, Carl F.
;
Chiang, Jeongwen
;
Chen, Yuxin
- In:
Journal of marketing research : JMR
49
(
2012
)
6
,
pp. 822-841
Persistent link: https://www.econbiz.de/10009688799
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